Marketing made simple with this podcast series on practice management

Marketing can be an imposing word, calling to mind advertising agencies and huge name brands with big marketing teams. But it doesn’t have to be quite as complicated as all that. A good, targeted marketing plan can help improve your practice and get the word out to the community about the top-notch care you provide. How should do that, exactly?

AAHA has got you covered! In this new podcast series by AAHA Press, Marsha Heinke, author of Practice Made Perfect: A Complete Guide to Veterinary Practice Management, discusses common pain points her clients face. One big issue deals with marketing, both to current clients and prospective clients and where and how you should focus your time.

In the fourth and final episode in this podcast series, Marsha discusses the difference between internal and external marketing, how to update your website to attract new clients, and how to use social media to communicate.

If you love the podcast and want more from Marsha, you can buy Practice Made Perfect at the AAHA Store for a deeper dive into strategic planning and setting goals for your practice’s future growth.

You can listen to the episode on SoundCloud, download it on iTunes, or listen to it below! You can also listen to all four episodes in the series if you missed on any of the previous episodes.


Dr. Marsha Heinke (Ohio State University CVM 1979) is a certified public accountant, enrolled agent, and certified veterinary practice manager. Her firm’s team works exclusively with veterinary professionals seeking to improve business systems and quality of care. The firm provides a wide breadth of management consulting services, business valuation, group facilitation, speaking and writing, back-office assistance, tax and accounting services. Visit her website at

Photo credit: © iStock/andresr