Research has shown that pet owners are willing to embrace preventive healthcare but do not completely understand its importance.

In order to help clients find the value in the recommendations of veterinary professionals, veterinary practices need to ensure they providing effective communication on the value of preventive care to pet owners.

Partners for Healthy Pets (PHP), an alliance of 100+ veterinary associations, veterinary colleges, and animal health companies focused on preventive care led by AAHA and the American Veterinary Medical Association (AVMA), is offering a free, downloadable series of videos to help your team to make your communication with clients more effective and make sure everyone is involved in the conversation.

The Words That Work videos and scripts are designed to help make preventive healthcare conversations successful by covering a range of specific topics and reviewing techniques recommended by experts to communicate the value of preventive care. Each video comes with a supporting script that can be downloaded. These scripts provide teams with a list of communication techniques that can be applied in everyday practice.

Some of the videos in the series cover:

Treatment Plans and Costs
This two-minute video provides both effective and ineffective ways to explain the costs associated with a doctor recommended treatment plan.

Words Matter: Effective vs. Ineffective Ways to Talk About Heartworm Prevention
This two-minute video that shows two different ways of discussing heartworm prevention with pet owners.

History & Relationship Building
This video covers the essential elements of the history taking process. Tips emphasize the importance of taking a thorough history using active listening skills and demonstrating genuine compassion for your patients.

Dental
This video shares communication techniques that will help you explain the importance of dental care and increase the likelihood that your recommendations are followed by clients.

All in all, there are more than 10 videos with downloadable scripts and discussion questions to help with team training. Take advantage of these free, online videos offered through PHP to more effectively communication preventive healthcare with your clients.

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