The internet has become an indispensable tool for pet owners looking to evaluate and choose veterinary care providers. Now, more than ever, your practice needs an effective web presence if you want to attract and keep clients. By going through the Jumpstart Your Practice Online series, you can get a step-by-step implementation process of how to build that web presence.

Partners for Healthy Pets (PHP), an alliance of more than 100 veterinary associations, veterinary colleges, and animal health companies focused on preventive care led by AAHA and the AVMA, is offering free, downloadable tools that include an online video series to help your practice build an effective web presence and become more social media savvy.

Michael Warren, DVM, GCP, a practicing veterinarian and managing director of a successful web-development firm, will take you through the five instructional modules in PHP’s “Jumpstart Your Practice Online” video series. Each module features two 30-minute segments, printable worksheets, and live, interactive webinars.

Topics include:

•     An overview of online veterinary marketing and client engagement
•     Building an effective veterinary website
•     Search engine marketing
•     Social media
•        Reputation management

You’ll start by learning how to craft your practice’s online message so your website makes a great first impression, then how to get your practice noticed with search engine marketing.

Later on, you’ll learn how to build an effective social media presence, including which platform to focus on, how to avoid common social media mistakes, and powerful insights into the mysterious workings of the Facebook algorithm.

Jumpstart your practice online today. It’s easier than you think with these free, downloadable tools from PHP.

Photo credit: © iStock/leungchopan