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November 28, 2022

Why do we need to talk about spectrum of care?

Much of the coursework and clinical rotations in veterinary school focus on gold-standard care, but this “ivory tower” approach limits the exposure of students to cases where alternative treatment plans are pursued, or even discussed. That’s why we must continue to talk about spectrum of care.

December 02, 2022

Doing death right—A conversation with Lynn Hendrix, DVM, CHPV

The end-of-life care team extends beyond the vet practice to include anyone who interacts with the patient—from the groomer to the pet sitter, according to Lynn Hendrix, DVM, CHPV. Hendrix shared some actionable tips and insight into answering the deep, thoughtful, and meaningful questions around end-of-life care on Central Line: The AAHA Podcast .

December 13, 2022

8 Ways to manage phone call volume smarter

Are your clients and team frustrated by high phone call volume? Some upfront planning and simple strategies like phone trees, on-hold messaging, and auto texts can help. Start with an honest look at how easy (or not) it is for your clients to reach you.

January 04, 2023

Which social media platforms should my practice use?

Get your questions answered in this advice column by veterinary social media marketing coach Cheyanne Flerx ! In her first column, s he says your best social media platform depends on your clients’ demographics , your bandwidth, and your goals.

January 09, 2023

What prevents us from practicing a spectrum of care?

Many factors can interfere with our comfort or ability to offer a spectrum of care. Examining these barriers and how to overcome them is the first step in broadening the use of spectrum of care approaches.

January 12, 2023

Are staff meetings even necessary?

When they’re done right, team meetings leave the staff feeling good—not beat up or bored, says practice owner Jenn Galvin. It starts with a purposeful agenda and setting expectations of the “when, where, and what” ahead of time.

January 31, 2023

How often should I post on social media?

Is a few posts a week enough on social? How much is too much posting? We asked veterinary social media marketing coach Cheyanne Flerx to weigh in.

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