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July 18, 2019

TRENDS IN YOUR INBOX: New Puppy Behavior Tips

Each month in  NEWStat , we highlight an article from the upcoming issue of  Trends magazine . There's never a dull moment in a veterinary general practice, as patients are seen from the moment the doors open until long past what should be the end of the day. So where does behavior medicine fit in?

July 17, 2019

Wanted: [email protected] photos for Trends magazine

Trends needs your photos of technicians at work in your practice! Each October, Trends magazine highlights technicians with our annual [email protected] photo feature. Send your high-resolution pictures to Trends editor Ben Williams, and we will print the best ones in the October issue of Trends .

January 24, 2019

TRENDS IN YOUR INBOX: Toothy Grins All Around!

Each month in NEWStat, we will highlight an article from the upcoming issue of Trends magazine. February is upon us, and that means veterinary practices across the country are knee deep in dentals. In January, Trends tapped social media experts for marketing tips to help fill your schedule.

December 20, 2018

TRENDS IN YOUR INBOX: Go social for Dental Health Month

Each month in NEWStat, we will highlight an article from the upcoming issue of Trends magazine. National Pet Dental Health Month is just one month away. If your February schedule is not already fully booked, now’s the time to ramp up your promotion. The good news is, there’s more to dental health month than offering discounts to attract clients. Trends asked several social media pros to share their ideas for National Pet Dental Health Month. The result is a simple plan to increase dental bookings without denting your bank account and to make your clients champions of pet dental care all year long.

October 25, 2018

TRENDS IN YOUR INBOX: Where Are All the Cats? 5 Barriers of Feline Preventive Care and How to Overcome Them

Each month in NEWStat, we will highlight an article from the upcoming issue of Trends magazine. If getting cats in the door of your veterinary hospital is like, well, herding cats, you’re not alone. Statistics from the Bayer Veterinary Care Usage Study III: Feline Findings, conducted in collaboration with the American Association of Feline Practitioners (AAFP) in 2012, showed that only half as many cats receive annual exams as dogs—and most new feline patients who do visit the veterinarian don’t return.

July 26, 2018

TRENDS IN YOUR INBOX: All labs tests are not created equal

Each month in NEWStat, we will highlight an article from the upcoming issue of Trends magazine. Laboratory services provided at veterinary hospitals continue to evolve. Just look at the changes over the last 40 years: Parvo used to be identified by clinical signs and nearly absent white cell count, and red blood cell counts were done by a human (using a hemocytometer). Now, blood samples are simply placed into a piece of equipment to produce the counts. Evolution can be a good thing. New tests are being developed for old diseases, and new diseases are requiring new tests. The way diagnostic lab services are provided is evolving, and it is not slowing down.

May 24, 2018

TRENDS IN YOUR INBOX: Will Your Employees Be Able to Retire?

Each month in NEWStat, we will highlight an article from the upcoming issue of Trends magazine. Whether they have worked on your team for years or are just starting out, your employees may find that eventual retirement is only a dream. Why? Many Americans, especially younger ones, are not saving for retirement or taking full advantage of employer-match contributions. Sixty-five percent of AAHA-accredited practices offer a retirement plan to employees. But for employees eligible for such plans, some choose not to contribute much, if anything. For those with a company-match benefit—where the employer will match employee contributions up to a certain percentage—that means free money is left on the table.

May 02, 2018

Unmarketing your veterinary practice

A veterinary education does not often come with instructions on how to care for the humans on the other end of the leash. Fortunately, Connexity by AAHA keynote speaker and UnMarketing president Scott Stratten has an important (and refreshing) message for veterinary professionals in this predicament: Believe it or not, you’re not as far behind as you think.

May 16, 2019

TRENDS IN YOUR INBOX: The Skinny on Genes

Each month in NEWStat, we highlight an article from the upcoming issue of Trends magazine. It’s a confusing world for veterinary healthcare teams when it comes to genetic testing. There are now panels available that will screen for dozens or even hundreds of different genetic variants and markers. At the same time, most genetic tests today are also available directly to consumers, so clients can request such testing themselves, just as they do with companies like 23andMe and other, similar services.

April 18, 2019

TRENDS IN YOUR INBOX: A Tech Is Not a Tech Is Not a Tech . . . Anymore

Each month in NEWStat, we will highlight an article from the upcoming issue of Trends magazine. There’s no such thing as “just a tech.” Of course, you already know that. From assisting veterinarians in the surgery suite to educating pet owners in the exam room, technicians are critically important to daily practice operations and invaluable members of the medical team. Just ask any practice owner or manager, and they’ll be quick to tell you just how hard a great technician is to find—and, these days, even more difficult to keep.

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