Trends® magazine

The premier business and practice management magazine for veterinary professionals, Trends magazine offers big-picture perspectives and proven strategies that all members of your practice team can use to enhance patient care and operate your practice more effectively and profitably.

Published monthly, Trends offers straight-forward, real-world strategies, best business management practices, protocols, tips, and techniques, along with overviews of articles published in JAAHA and in-depth analysis and discussion of industry trends that may affect your practice.


Our mission

Trends magazine brings timely, hands-on, real-life perspectives on the art and business of companion-animal veterinary practice to all members of the practice team.

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Latest issue

Trends March 2023 In this issue:

  • The Gender Pay Gap 
  • Assessing Behavior Virtually 
  • Remote CSRs 
  • Being a Mom in Vet Med 

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Digital archive

Trends February 2023

Reread your favorite issues or catch up on the latest via the Trends digital edition!


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Free article!

Not a subscriber quite yet? Check out this current Trends article at no charge! 

A Radical Act of Self-Care

Veterinarians can find helping pets of homeless people incredibly rewarding—and even an antidote to depression and burnout. With over 3.5 million Americans experiencing homelessness, the need is great. This article includes interviews with veterinarians who share their experiences and tips for getting involved.

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Free article archive

Check out all of our free Trends articles!

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