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August 23, 2018

TRENDS IN YOUR INBOX: Going mobile—Tech for connecting with clients

Each month in NEWStat, we will highlight an article from the upcoming issue of Trends magazine. Apple first told us that "there’s an app for that" in 2009. Since then, there are even more apps for that – an estimated six million between the Google Play store and the Apple App store, including apps for veterinary medicine and pet owners. And within the larger explosion of pet-related apps, there are now client-facing apps that make it easy for veterinarians to move to a digital mobile practice. But which apps should a veterinarian who wants to take their practice mobile look at?

June 21, 2018

Wanted: Techs@work photos for Trends magazine

Trends needs your photos of technicians at work in your practice! Each October, Trends magazine highlights our profession’s terrific technicians with our annual Techs@Work photo feature. Send your high-resolution pictures to Trends editor Ben Williams, and we will print the best ones in the October issue of Trends.

April 26, 2018

TRENDS IN YOUR INBOX: The Cat’s Out of the Bag

Each month in NEWStat, we will highlight an article from the upcoming issue of Trends magazine. There are over 94 million pet cats in the United States. Yet animal hospitals face challenges in attracting and retaining cat-owning clients. This article explores options for counteracting the trend through exceptional feline-centric client service, such as being designated a Cat Friendly Practice (CFP) by the American Association of Feline Practitioners (AAFP). Experts interviewed for the article include representatives from successful CFPs; AAFP President Paula Monroe-Aldridge, DVM; CATalyst Council Executive Director Jane Brunt, DVM; and Ted Gannon, head of Pet Care Digital Marketing for Zoetis.

June 20, 2018

TRENDS IN YOUR INBOX: GPOs play a critical role for independent veterinarians

Each month in NEWStat, we will highlight an article from the upcoming issue of Trends magazine. Group Purchasing Organizations (GPOs) have been around for more than a century in the human medical realm. But as more corporations dominate the business world, GPOs have expanded into other industries, including veterinary medicine. This article looks at the various GPOs that veterinary practices can join, including AAHA’s own version of the GPO, AAHA Advantage.

September 20, 2018

TRENDS IN YOUR INBOX: Oh, what a relief it is—Relief veterinarians can help create a better work-life balance

Each month in NEWStat, we will highlight an article from the upcoming issue of Trends magazine. A relief veterinarian can be a powerful resource for today’s practices and hospitals. Utilizing these trained professionals as part of a human resources strategy can help create opportunities for work-life balance and give staff the ability to recharge and come back with renewed energy for the work at hand. This story discusses key strategies that can help ensure a successful experience for the relief veterinarian, practice staff, and the client.

July 26, 2018

TRENDS IN YOUR INBOX: All labs tests are not created equal

Each month in NEWStat, we will highlight an article from the upcoming issue of Trends magazine. Laboratory services provided at veterinary hospitals continue to evolve. Just look at the changes over the last 40 years: Parvo used to be identified by clinical signs and nearly absent white cell count, and red blood cell counts were done by a human (using a hemocytometer). Now, blood samples are simply placed into a piece of equipment to produce the counts. Evolution can be a good thing. New tests are being developed for old diseases, and new diseases are requiring new tests. The way diagnostic lab services are provided is evolving, and it is not slowing down.

March 21, 2018

TRENDS IN YOUR INBOX: Allergies—The Personalized Medicine Approach

Each month in NEWStat, we will highlight an article from the upcoming issue of Trends magazine. Canine atopic dermatitis (CAD) is a common and often frustrating disorder to manage for both pet owners and veterinarians. Our current approach is to wait for pets to become clinically problematic and then start managing the clinical signs (in this case, pruritus). There is another way.

May 02, 2018

Unmarketing your veterinary practice

A veterinary education does not often come with instructions on how to care for the humans on the other end of the leash. Fortunately, Connexity by AAHA keynote speaker and UnMarketing president Scott Stratten has an important (and refreshing) message for veterinary professionals in this predicament: Believe it or not, you’re not as far behind as you think.

October 17, 2019

TRENDS IN YOUR INBOX: Parasites Are on the Move

Each month in NEWStat , we highlight an article from the upcoming issue of Trends magazine.  As pet parasite problems pop up all over, experts suggest that everyone needs to up their game on what’s happening. But what is happening? Is global warming the cause? Global temperatures in 2018 were “only” 1.5 degrees Fahrenheit warmer than the 1951 to 1980 mean.

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