When a glass is half-empty, it’s also half-full. So let’s fill it up. That’s the outlook among veterinary leaders following disappointing news that the profession has made little progress – and some lost ground – since 2010, despite a concerted, widespread effort to promote companion animal preventive care.
Julie Legred, executive director of the National Association of Veterinary Technicians in America and NAVC senior manager of veterinary technician programs, says that technicians are a practice’s best ambassadors for preventive care.
After years of steady growth, PetMed Express is facing stiff competition from deep discounters, including big box stores like Wal-Mart or Target and online giant Amazon.
Even though veterinary practice owners and practice managers are working together toward the same shared goals, there is often a communication gap between them that can lead to counterproductive efforts. The Veterinary Hospital Manager’s Association sought to learn more about this communication gap with its “No Baloney Survey,” the results of which it recently released.
Attendees at 2014 AAHA Nashville were afforded one particularly rare opportunity - to pick the brain of famous billionaire John Paul DeJoria. The Paul Mitchell founder spoke to his audience about giving customers a memorable experience that keeps them coming back for more, and creating a culture where people are excited to work.
From pet food to veterinary services, American pet owners continue to prove year over year that they are willing to pay up to keep their pets happy. The American Pet Products Association recently released its annual report on pet spending, which showed that Americans spent a whopping $55.7 billion on pets in 2013.
Using dental implants in companion animals is not a widely performed veterinary procedure, but the trend is generating enough buzz that professors from multiple universities have staged a pre-emptive campaign against it in the Journal of the American Veterinary Medical Association.
Since the creation of social media sites such as Yelp and Facebook, veterinary hospitals and other businesses have been entered into a popularity contest whether they like it or not. Alexis Nahama, DVM, vice president of marketing for VCA Animal Hospitals, advised NAVC attendees on how to manage their hospitals' online reputation and ensure they are the subject of positive conversations.
The quickly growing field of veterinary acupuncture has taken another large step forward with the recent acceptance of the American Academy of Veterinary Acupuncturists (AAVA) into the AVMA House of Delegates (HOD).
According to new market research from Kalorama Information, a division of marketresearch.com, the $2 billion veterinary diagnostics sector is projected to see faster revenue growth than the overall $55 billion in vitro diagnostics (IVD) market.