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July 26, 2014

Technicians are key to winning on preventive care

Julie Legred, executive director of the National Association of Veterinary Technicians in America and NAVC senior manager of veterinary technician programs, says that technicians are a practice’s best ambassadors for preventive care.

May 15, 2014

VHMA exposes communication gap between practice managers, owners

Even though veterinary practice owners and practice managers are working together toward the same shared goals, there is often a communication gap between them that can lead to counterproductive efforts. The Veterinary Hospital Manager’s Association sought to learn more about this communication gap with its “No Baloney Survey,” the results of which it recently released.

March 23, 2014

Paul Mitchell founder shares keys to creating an unforgettable client experience

Attendees at 2014 AAHA Nashville were afforded one particularly rare opportunity - to pick the brain of famous billionaire John Paul DeJoria. The Paul Mitchell founder spoke to his audience about giving customers a memorable experience that keeps them coming back for more, and creating a culture where people are excited to work.

March 13, 2014

American pet owners break last year's record for money spent on pets

From pet food to veterinary services, American pet owners continue to prove year over year that they are willing to pay up to keep their pets happy. The American Pet Products Association recently released its annual report on pet spending, which showed that Americans spent a whopping $55.7 billion on pets in 2013.

January 31, 2014

Professors speak out against use of dental implants in cats and dogs

Using dental implants in companion animals is not a widely performed veterinary procedure, but the trend is generating enough buzz that professors from multiple universities have staged a pre-emptive campaign against it in the Journal of the American Veterinary Medical Association.

January 23, 2014

VCA marketing executive explains how to protect your online reputation

Since the creation of social media sites such as Yelp and Facebook, veterinary hospitals and other businesses have been entered into a popularity contest whether they like it or not. Alexis Nahama, DVM, vice president of marketing for VCA Animal Hospitals, advised NAVC attendees on how to manage their hospitals' online reputation and ensure they are the subject of positive conversations.

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