In today’s digital market, potential clients do their homework online before making an appointment. How do you insure that your practice has strategically positioned itself to insure search engine visibility? Now, there are some free tools to help. Partners for Healthy Pets (PHP), an alliance of 100+ veterinary associations, veterinary colleges, and animal health companies focused on preventive care led by AAHA and the American Veterinary Medical Association (AVMA), is offering a set of free, downloadable tools specifically designed to boost search engine visibility.