NEWStat Special Report - The Economy: Doctors and Consultants Weigh In
If you’re not offering a wellness plan or planning to do so in the near future, you’d better get cracking. This is the advice of Ron Brakke of Brakke Consulting, who highlighted recent trends, news and developments in the veterinary world at the Animal Health Breakfast Roundtable in Kansas City, Mo. "If a vet doesn’t do it, he’s going to be out of business," Brakke, president of Brakke Consulting, said to a group of industry and professional leaders Wednesday, June 20, 2012. Brakke spoke at the first Animal Health Breakfast Roundtable, hosted by Stinson Morrison Hecker, LLP. Brakke and Susan Warren, also of the Brakke consultancy, highlighted the trends and developments over the past six months. The event took place in the law firm’s office in Kansas City. Here is a summary of major trends to look for in 2012 and going forward, based on Brakke’s presentation. Diagnostics Diagnostics is one of the hottest and most promising fields in companion animal health, Brakke said. With the increased focus on preventive health care and the rise of prepaid wellness programs, diagnostics will take center stage at practices. Spending on diagnostics has increased nearly threefold in the past seven years, according to Brakke figures. In 2005, $685 million was spent on diagnostics. Currently, that number is close to $2 billion – and most of the spending is directed at companion animals.
As practices close out their books for 2011 and look to the coming new year, Trends Today is taking a look at the top veterinary issues in 2011 and predicting what topics will impact practices in 2012. From online pharmacies to preventive healthcare, practices will need to stay vigilant in the coming year. Here are the top trends we’re predicting for 2012: 1. Expanding online pharmacies and big box retailers: We’ve already seen how Internet pharmacies are offering pet owners low cost pet medications without having to go to the veterinarian. Now big box retailers are getting into it too, with Target selling veterinary products and Walmart offering generic human-labeled medications for pets. H.R. 1406, the Fairness to Pet Owners Act, is a Walmart-backed bill that would require veterinarians to write prescriptions that pet owners can take elsewhere to fill. The American Veterinary Medical Association (AVMA) has already spoken out against the bill, as have numerous other veterinarians who maintain that the proposed legislation is burdensome and unnecessary. The pending legislation has those in the industry wondering whether veterinary pharmacies may be going the way of prescription contacts and lenses.
One of the common questions that many veterinarians are asked has to do with pet food choices; clients want to know what’s best for their pet. The topic of grains—and corn, in particular—as an ingredient in animal food often comes up.
Becoming and staying profitable is harder than it used to be, so a business needs to understand and regularly measure the metrics that define financial success.
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A controversial proposed amendment to Oregon’s Veterinary Practice Act may have ripple effects that could change the way veterinarians nationwide practice telemedicine (also known as connected care ) in years to come.
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Feline hyperthyroidism has become a growing cause for concern and research in the veterinary field. A study published in the February 2017 issue of Environmental Science and Technology found that use of chemical retardants in household objects showed up in dust around the home, meaning cats face a significant exposure to the chemicals.
Lots of hospitals are eager to open their doors and let clients come in from the curb, but it’s also clear that nobody’s quite sure how to do it.