The American Veterinary Medical Association held its 146th annual convention in Seattle from July 11-14. The following are a few briefs on some of the topics covered at the conference. Connecting with clients “’Have a nice day’ is over,” says Karyn Gavzer, MBA, CVPM. “The standard has floated up.” Veterinarians and staff should strive for a high level of customer service, and doing so requires tapping into and empathizing with the emotional needs of your clients, Gavzer said. A genuine, personal relationship with your clients is one of the best ways to connect with them and keep them coming back. That includes building trust and rapport with clients by giving them personalized recommendations and being authentic with them. “If you fail in being empathetic, you will never reach your full potential,” she said.
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AVMA Warns Veterinarians: Clients May be Forging Rabies Certificates
Attendees at 2014 AAHA Nashville were afforded one particularly rare opportunity - to pick the brain of famous billionaire John Paul DeJoria. The Paul Mitchell founder spoke to his audience about giving customers a memorable experience that keeps them coming back for more, and creating a culture where people are excited to work.
Results from the third phase of the Bayer Veterinary Care Usage Study were revealed at the 2013 AVMA convention in Chicago. The presenters highlighted data explaining why cat owners tend to avoid bringing their pets in for annual checkups, as well as offered action steps to help veterinarians boost their cat appointments.
Students, Practitioners Studying and Following Veterinary Family Practice Model
The quickly growing field of veterinary acupuncture has taken another large step forward with the recent acceptance of the American Academy of Veterinary Acupuncturists (AAVA) into the AVMA House of Delegates (HOD).
If you’re not offering a wellness plan or planning to do so in the near future, you’d better get cracking. This is the advice of Ron Brakke of Brakke Consulting, who highlighted recent trends, news and developments in the veterinary world at the Animal Health Breakfast Roundtable in Kansas City, Mo. "If a vet doesn’t do it, he’s going to be out of business," Brakke, president of Brakke Consulting, said to a group of industry and professional leaders Wednesday, June 20, 2012. Brakke spoke at the first Animal Health Breakfast Roundtable, hosted by Stinson Morrison Hecker, LLP. Brakke and Susan Warren, also of the Brakke consultancy, highlighted the trends and developments over the past six months. The event took place in the law firm’s office in Kansas City. Here is a summary of major trends to look for in 2012 and going forward, based on Brakke’s presentation. Diagnostics Diagnostics is one of the hottest and most promising fields in companion animal health, Brakke said. With the increased focus on preventive health care and the rise of prepaid wellness programs, diagnostics will take center stage at practices. Spending on diagnostics has increased nearly threefold in the past seven years, according to Brakke figures. In 2005, $685 million was spent on diagnostics. Currently, that number is close to $2 billion – and most of the spending is directed at companion animals.
Mozart may be the latest weapon in the fight to get cats to the vet’s office.