This month in Notebook: Mice’s and bats’ brains sync up; the AVMA conducts veterinarian census; tax exemption and overtime changes in 2020; fda grain-based diet investigation update; dogs receives heart ablation; and online ad spending.
February 27, 2019
By three years of age, most dogs and cats have some level of periodontal disease. Not always apparent to pet owners, periodontal disease can cause oral pain, infection, inflammation, and other health problems, decreasing the quality of life for these pets. After a thorough and proper dental procedure, many pet owners report the emergence of a “whole new pet”—one who is happier, healthier, and more active.
The increase in pet adoption and outdoor recreation has created new demand for compassionate and compelling messages about flea and tick prevention.
While many clients still appreciate a personalized postcard or email reminder, app push notifications branded to the veterinary practice are increasingly popular as consumers stay tethered to their smartphones. With so many reminder options, what is a veterinary practice to do? How can you ensure your reminders stand out and move your clients to action?
A changing climate is allowing more disease-bearing vectors to move into areas typically less hospitable. But new weather patterns are not the only factor providing easier passage for these parasites. People traveling with their pets, rescued pets moving from one region to another, reforestation, and predator population have roles as well.
AAHA Vice President Margot K. Vahrenwald, DVM, CVJ, discusses the importance of nutrition conversations. Also: Temple Grandin joins VMI, 2021 AAHA/AAFP Feline Life Stage Guidelines , and Dear AAHA addresses a question about staff privacy.
