You and your team have been there: A patient needs life-saving care, but the owner is unable to pay for it. What do you do? When it comes to providing the best care for patients, economic limitations of pet owners can add stress to the equation. Too often, this stress spreads to the veterinary care team, creating additional financial burdens for the practice, and sparking emotional stress for team members who simply want to ensure every pet receives the very best care. To address this situation, AAHA has introduced
At what point do discounted veterinary services or products and medications become taxable compensation rather than a nontaxable fringe benefit?
Veterinary teams and retailers often struggle with managing pet food marketing opportunities. In addition to space and inventory concerns, ensuring the product moves out is critical to getting margin on sales. David Sprinkle shares that the frequency of pet food purchasing is a key factor to pet food retailing and target marketing. Source: Pet Food Industry
Only 33% of dog owners regularly have their pets’ teeth cleaned by a veterinarian, according to Pet Product News. Instead, many of them are replacing those professional cleanings with treats. Indeed, according to a report published by Packaged Facts on Oct. 29, Pet Oral Care Products and Services in the U.S., business in the oral care products market appears to be booming.
Research shows that pet owners are willing to make changes and embrace preventive healthcare visits if they know it will benefit their pets. But for pet owners to find value in the recommendations of veterinary professionals and be motivated by their advice, there must be effective communication between the healthcare team and pet owners.
Active owners have active dogs. With summer mostly here, they’re hitting the great outdoors ... and dragging home with muscles taxed from overuse. People can drop by any street corner for a quick massage by a trained therapist. Dogs have no such luck. And yet demand is up: As many as 40% of pet owners say they would use complementary therapy for their pets, according to a study by Veterinary Information Network and Pet Care Forum, cited in Canine Medical Massage: Techniques and Clinical Applications (AAHA Press).
Market data enables you to leverage trends, manage expectations, and identify opportunities for both your career and your practice. And that’s exactly what a new report from the American Veterinary Medical Association (AVMA) enables you to do. At the end of July, the AVMA released the 2015 AVMA Report on the Market for Veterinarians. It offers information on income trends, supply and demand for veterinary labor, and a forecast of what’s to come.
Eighty-three percent of cats are taken to the vet in the first year of ownership, yet over half of them don't return, according to the American Association of Feline Practitioners (AAFP). Here’s an opportunity to change that. In honor of National Bring Your Cat to the Vet Day on Monday, Aug. 22, the AAFP is offering free, downloadable resources practices can use on their websites, via social media, and by posting in their practices to educate cat caregivers on the importance of routine check-ups.
If your goal this year is to add or replace staff, be prepared, including for some eccentric behaviors, as a recent survey revealed. On Jan. 14, CareerBuilder announced the results of its nationwide survey of more than 2,500 hiring and Human Resources managers. In the survey, conducted online by Harris Poll from Nov. 4 to Dec. 1, 2015, respondents shared the most memorable job interview mistakes candidates have made. And there were some doozies.
Direct mail campaigns still outperform other marketing channels, according to the Direct Mail Association’s 2015 DMA Response Rate Report. But in today's market climate, practices also need a digital strategy. That’s where email marketing comes in. But how effective is an email marketing campaign? A pilot program spearheaded by Partners for Healthy Pets (PHP), a collaboration between the American Veterinary Medical Foundation (AVMF) and the American Animal Hospital Association (AAHA), sought to answer that question for veterinary practices earlier this year. And their findings are favorable.