The average price for a canine and feline sick pet exam is $50.85, and exotic sick pet exams are a few pennies less, note the authors of The Veterinary Fee Reference: Vital Statistics for Your Veterinary Practice. If you’re charging more, unless you can communicate the value of that higher fee, guess what? With an existing client, you may lose the appointment. With a potential new client, you may never get her to walk in the door.
A lot of a practice’s marketing focus is on getting new clients and their pets in the door. But you may be overlooking a very key group—your current clients. In an age when Internet reviews are the norm, are your current clients satisfied enough to spread the word? Not necessarily. In fact, only 62% of pet owners rated their vet visits high value, according to a 2007 American Veterinary Medical Association (AVMA) Public Perception Survey cited in Practice Makes Perfect: A Complete Guide to Veterinary Practice Management. But there are ways to change that statistic.