Trends®

February 2023

In this issue: Marketing to Owners of Senior Pets; How Old is Too Old for Dentals?; 2023 AAHA Senior Care Guidelines for Dogs and Cats; Communicating with Infographics; and more!

Cover of February 2023 Trends—Watercolor image of a senior cat

Inside AAHA February 2023
Social media image from the February publicity toolbox for dental health month—Picture of a dog yawning

Trends

February 2023

Inside AAHA February 2023

AAHA director Lynn Happel, DVM, offers her top dentistry tips from the field, and AAHA answers a question about appointment confirmations and how to handle no-shows.

Notebook: February 2023
A veterinary technician talking to a client via telehealth.

Trends

February 2023

Notebook: February 2023

Veterinary news briefs from across the industry and beyond. This month’s articles include: What Dog Owners Should Know About Collars and Harnesses; Vetster Launches Mobile App for Veterinarians Practicing Virtually; What FDA’s Center for Veterinary Medicine (CVM) Does & Does Not Do; and more!

Are You Seeing Enough Senior Pets?
A veterinary technician petting a senior dachshund.

Trends

February 2023

Are You Seeing Enough Senior Pets?

Veterinary practices tend to focus their educational and promotional efforts on puppy, kitten, and middle-life adult pet wellness, but often fall short when communicating with and marketing to owners of senior pets. Let’s fix that!

In My Experience
Photo of Lily Potter, a senior pet was adopted by Kaitlyn Choi

Trends

February 2023

In My Experience

AAHA’s Kaitlyn Choi talks about her penchant for adopting senior pets

Communicating in Pictures
Illustration of various infographic types

Trends

February 2023

Communicating in Pictures

Infographics are taking control of the data stage. So can you.

Doing Death Right
A still of Katie Berlin, DVM, and Lynn Hendrix, DVM, CHPV, during a recording of Central Line: The AAHA Podcast

Trends

February 2023

Doing Death Right

A conversation with Lynn Hendrix, DVM, CHPV, on rethinking palliative and hospice care

Employee of the Month, February 2023
February 2023 Employee of the Month, Payton Henderson

Trends

February 2023

Employee of the Month, February 2023

Payton Henderson of Desert Veterinary Clinic in Yuma, Arizona is the February 2023 employee of the month Winner!

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