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Custom Publishing

custom content

Connect with top practices in a whole new way through AAHA custom publishing! We work with you to create unique, engaging content that educates member and pet owners on your products and services.

Pet health information for clients

  • Adding client education materials to special sections boosts your impact. AAHA custom publishing creates booklets delivered in bulk to veterinarians to distribute directly to pet owners.
  •  Materials can also be formatted to post on practice websites.

Branded reprints: Buyer's guides

  • Trends award-winning buyer’s guides offer head-to-head comparisons and buying tips for equipment and services essential to practice growth.
  • More than 65% of decision makers turn to Trends buyer’s guides when making purchasing decisions.
  • Highlight your brand by embedding special messages or advertisements in the reprint. Available in print or online with custom link and branded landing page.

Branded reprints: Trends articles

  • Reprints of trusted Trends articles feature your brand and messaging, and can include additional messaging or advertisements.
  • Options include:
    • Reprints (print)
    • E-prints
    • Permissions and licensing, including photocopies
  • Order reprints here.


Stephanie Pates

National Sales Manager

Judi Kodner Casey

Corporate Programs and Advertising Specialist

AAHA will work with you to identify the best form of custom content to most effectively convey your specific message. Since each company’s needs and goals vary, AAHA will create a tailored scope of work and quote based on our initial conversation. We pride ourselves on providing a custom piece that delivers your information to your desired audience.

Example of pet health information for clients

Pain Management Guidelines Implementation Toolkit

In order to help AAHA members implement the recommendations of the guidelines in their practices, we created the 2015 AAHA/AAFP Pain Management Guidelines for Dogs and Cats Implementation Toolkit. The toolkit includes model protocols, a client handout, staff roles and responsibilities, and other tools practices can use to ensure your patients receive the best possible care.
Sponsors: Abbott Animal Health, Elanco Companion Animal Health, Merial, Novartis Animal Health, Zoetis

Example of branded reprints: Buyer's guides

Pet Insurance
Ensuring Your Pet's Health

With more than 675,000 copies in print, this 12-page booklet leads pet owners step by step through buying pet insurance.                               Sponsors: VPI

Lifelong Care Initiative

The year-long Lifelong Care initiative was a collaboration between AAHA and Zoetis. The full custom content package, including booklets, handouts, and web conferences, expands on preventive care from addressing health risks to a detailed approach to prevention, early detection, and treatment tailored to each pet.


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