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AAHA’s award-winning Trends magazine features real-world strategies, best business-management practices, in-depth analysis, and practice tips and techniques.


  • 34,600 veterinary professionals subscribe to Trends
  • 53% of Trends subscribers save their copies for future reference.
  • 98% of subscribers at least skim a typical issue.
  • 63% of subscribers read half or more of a typical issue.
  • 82% of subscribers are involved in purchasing products or services
  • Additional advertising opportunities include: false covers, belly bands, postcards, sticky notes, inserts, polybags, dot whacks, and micro ads


Editorial calendar: August


Every practice encounters bad behavior. Putting your ad near this article will help clients see the answer to these stressful encounters is right nearby.

Lab Equipment
New lab equipment is a veterinary practice dream come true. Entice your clients to buy the latest in medical technology with your ad next to this article.

Caring for Those Who Care

Your product or service has the power to nurture. Place an ad next to this article to let clients know you’re there for them when they need it most.

Insertion orders and ad materials deadline: July 3rd, 2018

Bonus circulation: CVC Kansas City


Upcoming editorial topics for September:

  • Mentorship
  • Pharmacy
  • Software

Bonus circulation: Southwest

Trends July 2018



Issue Art Materials Mail Date
Jan 11/28/2017 12/29/2017
Feb 1/2/2018 1/25/2018
Mar 1/30/2018 2/21/2018
Apr 2/27/2018 3/21/2018
May 4/4/2018 4/26/2018
Jun 5/2/2018 5/25/2018
Jul 5/30/2018 6/21/2018
Aug 7/3/2018 7/26/2018
Sep 8/1/2018 8/23/2018
Oct 9/5/2018 9/27/2018
Nov 10/3/2018 10/25/2018
Dec 10/31/2018 11/24/2018


= Current month

Benefits to advertising in Trends

  • Free website listing in the Advertiser Index
  • Distributed monthly to AAHA members and subscribers
  • Bonus circulation to boost your coverage and reach major veterinary conference attendees
  • First notice of advertising opportunities in our yearly conference and other event materials


Stephanie Pates

National Sales Manager

Jennifer Beierle
Advertising Specialist



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False Cover Specs

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