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The premier business and practice management magazine for veterinary professionals, Trends offers timely, big-picture perspectives and proven strategies all members of the practice team can use to enhance patient care and improve daily hospital operations.

Published monthly, Trends offers best business practices, single-theme issues, JAAHA abstracts, and in-depth discussions about the industry trends that affect your practice. Trends is also available online to members and subscribers. Advertisers also receive a free website listing in the Advertiser Index, and bonus circulation at all major conferences.





Issue Insertions Art Materials Mail Date
January 11/20/2018 11/28/2018 12/20/2018
February 12/26/2018 1/2/2019 1/24/2019
March 1/23/2019 1/29/2019 2/20/2019
April 2/21/2019 2/27/2019 3/21/2019
May 3/28/2019 4/3/2019 4/25/2019
June 4/25/2019 5/1/2019 5/23/2019
July 5/22/2019 5/29/2019 6/20/2019
August 6/26/2019 7/2/2019 7/25/2019
September 7/24/2019 7/30/2019 8/21/2019
October 8/28/2019 9/4/2019 9/26/2019
November 9/26/2019 10/2/2019 10/24/2019
December 10/24/2019 10/30/2019 11/21/2019
= Current month
Editorial calendar: August

Lynn Honeckman, DVM, reveals what the most-commonly seen behaviors are in a general practice and how to address these issues with clients and in the clinic.

In addition to medical advances, communication is changing as well for veterinary practices. Luckily, resources are increasingly being developed to help customize communication throughout the pet-care cycle.

Practice information management systems (PIMS) are evolving beyond invoicing. New cloud-based integrated systems can help manage businesses and improve connections with pet parents.

Insertion orders and ad materials deadline: July 2nd, 2019

Bonus circulation at Fetch

Upcoming editorial topics for September:

  • Diabetes
  • Finance
  • Retirement planning

    Bonus circulation at Connexity by AAHA and Southwest

Trends July 2019

Benefits to advertising in Trends

  • Free website listing in the Advertiser Index
  • Distributed monthly to AAHA members and subscribers
  • Bonus circulation to boost your coverage and reach major veterinary conference attendees
  • First notice of advertising opportunities in our yearly conference and other event materials


Stephanie Pates

National Sales Manager
[email protected]

Jennifer Beierle
Advertising Specialist
[email protected]

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