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The premier business and practice management magazine for veterinary professionals, Trends offers timely, big-picture perspectives and proven strategies all members of the practice team can use to enhance patient care and improve daily hospital operations.

Published monthly, Trends offers best business practices, single-theme issues, JAAHA abstracts, and in-depth discussions about the industry trends that affect your practice. Trends is also available online to members and subscribers. Advertisers also receive a free website listing in the Advertiser Index, and bonus circulation at all major conferences.



Editorial calendar: April

Veterinary care from anywhere

Working from anywhere is all the rage, but can veterinarians offer telehealth services safely and effectively? Let your clients know how your products and services are on the cutting edge of veterinary medicine and can help them navigate unfamiliar territory.

Educating, not bugging
Are parasites expected to be a bigger problem in 2019 than in the years past? When your clients read about the parasite forecast for the upcoming year, be sure they know about your parasite prevention products.

Diagnosing the problem
A veterinary practice's laboratory processes and equipment can mean the difference between correct diagnosis and major health miss. Let your clients know how your laboratory products and services can help them help their patients.

Bonus circulation at Chicagoland

Insertion orders and ad materials deadline: February 27th,  2019.


Upcoming editorial topics for May:

  • Finance
  • Retirement
  • Pet insurance

Trends March 2019

Benefits to advertising in Trends

  • Free website listing in the Advertiser Index
  • Distributed monthly to AAHA members and subscribers
  • Bonus circulation to boost your coverage and reach major veterinary conference attendees
  • First notice of advertising opportunities in our yearly conference and other event materials


Stephanie Pates

National Sales Manager
[email protected]

Jennifer Beierle
Advertising Specialist
[email protected]

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