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The premier business and practice management magazine for veterinary professionals, Trends offers timely, big-picture perspectives and proven strategies all members of the practice team can use to enhance patient care and improve daily hospital operations.

Published monthly, Trends offers best business practices, single-theme issues, JAAHA abstracts, and in-depth discussions about the industry trends that affect your practice. Trends is also available online to members and subscribers. Advertisers also receive a free website listing in the Advertiser Index, and bonus circulation at all major conferences.



Editorial calendar: December

2018 AAHA Guidelines for Infection Control, Prevention, and Biosecurity

New guidelines from AAHA are educating veterinary professionals on the importance of infection control and biosecurity protocols in hospitals. Make sure your clients are educated on your products and services too.

Financial primer
This month closes out a two-part series about managing finances in the veterinary practice. Help practices untangle their financial puzzles with your products and services.

Pet insurance

Veterinary professionals are battling barriers to pet insurance and helping pets get the care they need. Be sure you're the resource they turn to when they need to call in reinforcements.

Insertion orders and ad materials deadline: October 31st, 2018


Upcoming editorial topics for January:

  • Social media
  • Wellbeing
  • Mentorship


Trends November 2018



Issue Art Materials Mail Date
Jan 11/28/2017 12/29/2017
Feb 1/2/2018 1/25/2018
Mar 1/30/2018 2/21/2018
Apr 2/27/2018 3/21/2018
May 4/4/2018 4/26/2018
Jun 5/2/2018 5/25/2018
Jul 5/30/2018 6/21/2018
Aug 7/3/2018 7/26/2018
Sep 8/1/2018 8/23/2018
Oct 9/5/2018 9/27/2018
Nov 10/3/2018 10/25/2018
Dec 10/31/2018 11/24/2018


= Current month

Benefits to advertising in Trends

  • Free website listing in the Advertiser Index
  • Distributed monthly to AAHA members and subscribers
  • Bonus circulation to boost your coverage and reach major veterinary conference attendees
  • First notice of advertising opportunities in our yearly conference and other event materials


Stephanie Pates

National Sales Manager

Jennifer Beierle
Advertising Specialist



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