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The premier business and practice management magazine for veterinary professionals, Trends offers timely, big-picture perspectives and proven strategies all members of the practice team can use to enhance patient care and improve daily hospital operations.

Published monthly, Trends offers best business practices, single-theme issues, JAAHA abstracts, and in-depth discussions about the industry trends that affect your practice. Trends is also available online to members and subscribers. Advertisers also receive a free website listing in the Advertiser Index, and bonus circulation at all major conferences.





Issue Insertions Art Materials Mail Date
January 11/20/2018 11/28/2018 12/20/2018
February 12/26/2018 1/2/2019 1/24/2019
March 1/23/2019 1/29/2019 2/20/2019
April 2/21/2019 2/27/2019 3/21/2019
May 3/28/2019 4/3/2019 4/25/2019
June 4/25/2019 5/1/2019 5/23/2019
July 5/22/2019 5/29/2019 6/20/2019
August 6/26/2019 7/2/2019 7/25/2019
September 7/24/2019 7/30/2019 8/21/2019
October 8/28/2019 9/4/2019 9/26/2019
November 9/26/2019 10/2/2019 10/24/2019
December 10/24/2019 10/30/2019 11/21/2019
= Current month

Editorial calendar: June

Socially conscious

When veterinary practices understand and harness the power of social media, they can connect with pet owners in a whole new way. Let them know how your business can help unlock the power of social media.

An itchy situation
Bumps, rashes, and hair loss… oh my! Certain breeds are predisposed to particular dermatology conditions. Ensure your clients know about your dermatology products or services when they diagnose and treat their next dermatology case.

Hungry for nutrition knowledge
From boutique brands to trendy ingredients, nutrition is a topic on the minds of many veterinary professionals. If your products or services can help your clients with their nutrition recommendations, be sure they know about them.

Insertion orders and ad materials deadline: May 1st,  2019.


Upcoming editorial topics for July:

  • Pharmacy
  • Lasers
  • Dermatology

    Bonus circulation at AVMA

Trends March 2019

Benefits to advertising in Trends

  • Free website listing in the Advertiser Index
  • Distributed monthly to AAHA members and subscribers
  • Bonus circulation to boost your coverage and reach major veterinary conference attendees
  • First notice of advertising opportunities in our yearly conference and other event materials


Stephanie Pates

National Sales Manager
[email protected]

Jennifer Beierle
Advertising Specialist
[email protected]

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