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The premier business and practice management magazine for veterinary professionals, Trends offers timely, big-picture perspectives and proven strategies all members of the practice team can use to enhance patient care and improve daily hospital operations.

Published monthly, Trends offers best business practices, single-theme issues, JAAHA abstracts, and in-depth discussions about the industry trends that affect your practice. Trends is also available online to members and subscribers. Advertisers also receive a free website listing in the Advertiser Index, and bonus circulation at all major conferences.



Editorial calendar: February

Toothy grins all around

This Pet Dental Health Month, practices can take care of their patients and their team members at the same time. Let practices know how your products can streamline dental procedures and make everyone smile.

You're not bugging them
Conveying the importance of year-round flea and tick prevention can be challenging for some practices. Help them convince their clients by ensuring they know about your high-quality preventive products.

Culture club

Veterinary professionals looking for jobs have their pick of practices in this job-seekers market. And, when choosing a practice, culture should be high on their list of considerations. Let your clients know how you can help attract top candidates. 

Bonus circulation at WVC!

Insertion orders and ad materials deadline: January 2nd, 2019.


Upcoming editorial topics for March:

  • Special issue:
    pain management


Trends January 2019


Benefits to advertising in Trends

  • Free website listing in the Advertiser Index
  • Distributed monthly to AAHA members and subscribers
  • Bonus circulation to boost your coverage and reach major veterinary conference attendees
  • First notice of advertising opportunities in our yearly conference and other event materials


Stephanie Pates

National Sales Manager

Jennifer Beierle
Advertising Specialist



Insertion Order

Ad Specs

Belly Band Specs 


False Cover Specs

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