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AAHA’s award-winning Trends magazine features real-world strategies, best business-management practices, in-depth analysis, and practice tips and techniques.


  • 34,600 veterinary professionals subscribe to Trends
  • 53% of Trends subscribers save their copies for future reference.
  • 98% of subscribers at least skim a typical issue.
  • 63% of subscribers read half or more of a typical issue.
  • 82% of subscribers are involved in purchasing products or services
  • Additional advertising opportunities include: false covers, belly bands, postcards, sticky notes, inserts, polybags, dot whacks, and micro ads


Editorial calendar: October


Harness the power of quantum networking as a marketing tool.  Networking is not just about collecting business cards anymore.  Practice teams are looking to become more strategic in the relationships they form.

Pain Management
Practice teams work to pair client service with pain management, for a pairing like no other. Your product or service could be just the extra spark they need to succeed.

Technician focus

Championing the powerhouse of the veterinary practice-veterinary technicians! Help craft wellness habits and increase productivity in the practice with veterinary technicians in mind.

Insertion orders and ad materials deadline: September 5th, 2018

Bonus circulation: VHMA, WWVC


Upcoming editorial topics for November:

  • Finance
  • Preventive care
  • Practice of the Year


Trends September 2018



Issue Art Materials Mail Date
Jan 11/28/2017 12/29/2017
Feb 1/2/2018 1/25/2018
Mar 1/30/2018 2/21/2018
Apr 2/27/2018 3/21/2018
May 4/4/2018 4/26/2018
Jun 5/2/2018 5/25/2018
Jul 5/30/2018 6/21/2018
Aug 7/3/2018 7/26/2018
Sep 8/1/2018 8/23/2018
Oct 9/5/2018 9/27/2018
Nov 10/3/2018 10/25/2018
Dec 10/31/2018 11/24/2018


= Current month

Benefits to advertising in Trends

  • Free website listing in the Advertiser Index
  • Distributed monthly to AAHA members and subscribers
  • Bonus circulation to boost your coverage and reach major veterinary conference attendees
  • First notice of advertising opportunities in our yearly conference and other event materials


Stephanie Pates

National Sales Manager

Jennifer Beierle
Advertising Specialist



Insertion Order

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Belly Band Specs 


False Cover Specs

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