Trends

The premier business and practice management magazine for veterinary professionals, Trends offers timely, big-picture perspectives and proven strategies all members of the practice team can use to enhance patient care and improve daily hospital operations.

Published monthly, Trends offers best business practices, single-theme issues, JAAHA abstracts, and in-depth discussions about the industry trends that affect your practice. Trends is also available online to members and subscribers. Advertisers also receive a free website listing in the Advertiser Index, and bonus circulation at all major conferences.

Deadlines

Issue	Insertions	Art Materials	Mail Date
January	11/20/2018	11/28/2018	12/20/2018
February	12/26/2018	1/2/2019	1/24/2019
March	1/23/2019	1/29/2019	2/20/2019
April	2/21/2019	2/27/2019	3/21/2019
May	3/28/2019	4/3/2019	4/25/2019
June	4/25/2019	5/1/2019	5/23/2019
July	5/22/2019	5/29/2019	6/20/2019
August	6/26/2019	7/2/2019	7/25/2019
September	7/24/2019	7/30/2019	8/21/2019
October	8/28/2019	9/4/2019	9/26/2019
November	9/26/2019	10/2/2019	10/24/2019
December	10/24/2019	10/30/2019	11/21/2019

= Current month

Editorial calendar: August

Behavior

Lynn Honeckman, DVM, reveals what the most-commonly seen behaviors are in a general practice and how to address these issues with clients and in the clinic.

Technology
In addition to medical advances, communication is changing as well for veterinary practices. Luckily, resources are increasingly being developed to help customize communication throughout the pet-care cycle.

Software
Practice information management systems (PIMS) are evolving beyond invoicing. New cloud-based integrated systems can help manage businesses and improve connections with pet parents.

Insertion orders and ad materials deadline: July 2nd, 2019

Bonus circulation at Fetch

Upcoming editorial topics for September:

Diabetes
Finance
Retirement planning

Bonus circulation at Connexity by AAHA and Southwest

Forms

Benefits to advertising in Trends

Free website listing in the Advertiser Index
Distributed monthly to AAHA members and subscribers
Bonus circulation to boost your coverage and reach major veterinary conference attendees
First notice of advertising opportunities in our yearly conference and other event materials

Contacts

Stephanie Pates

National Sales Manager
866-450-2828
[email protected]

Jennifer Beierle
Advertising Specialist
720-963-4439
[email protected]