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Custom Publishing

Trends custom publishing develops special sections included in Trends magazine. These educational sections cover the full spectrum of practice management, providing vital insights and tools for progressive practices.

Custom publishing is developed by the Trends editorial team using the same high-quality writing and design talent that you see throughout the magazine. Trends custom publishing delivers useful information identified with your brand in an exclusive, focused environment.

Pet health information for clients

  • Adding client education materials to special sections boosts your impact. Trends custom publishing creates booklets delivered in bulk to veterinarians to distribute directly to pet owners.
  •  Materials can also be formatted to post on practice websites.

Branded reprints: Buyer's guides

  • Trends award-winning buyer’s guides offer head-to-head comparisons and buying tips for equipment and services essential to practice growth.
  • More than 65% of decision makers turn to Trends buyers guides when making purchasing decisions.
  • Highlight your brand by embedding special messages or advertisements in the reprint. Available in print or online with custom link and branded landing page.

Brand reprints: Trends articles

  • Reprints of trusted Trends articles feature your brand and messaging, and can include additional messaging or advertisements.
  • Options include:
    • Reprints (print)
    • E-prints
    • Permissions and licensing, including photocopies
  • Order reprints here.


Stephanie Pates
National Sales Manager
[email protected]

Samantha Mulhern
Sales Account Manager
[email protected]


Trends 2016 Insertion Order

Trends 2016 Rates & Specifications

Example of pet health information for clients

Pain Management Guidelines Implementation Toolkit

In order to help AAHA members implement the recommendations of the guidelines in their practices, we created the 2015 AAHA/AAFP Pain Management Guidelines for Dogs and Cats Implementation Toolkit. The toolkit includes model protocols, a client handout, staff roles and responsibilities, and other tools practices can use to ensure your patients receive the best possible care.
Sponsors: Abbott Animal Health, Elanco Companion Animal Health, Merial, Novartis Animal Health, Zoetis

Example of branded reprints: Buyer's guides

Pet Insurance
Ensuring Your Pet's Health

With more than 675,000 copies in print, this 12-page booklet leads pet owners step by step through buying pet insurance.                               Sponsors: VPI

Lifelong Care Initiative:

The year-long Lifelong Care initiative was a collaboration between AAHA and Zoetis. The full custom content package, including booklets, handouts, and web conferences, expands on preventive care from addressing health risks to a detailed approach to prevention, early detection, and treatment tailored to each pet.


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