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A professor once told John Rossi something he’s never forgotten: “As a veterinary professional, you’re not going to make a killing. But it’s a good, honest profession. If you embrace it, you’ll always do well.” Rossi took those words to heart.

Veterinary medicine is chock-full of goal-oriented people who are accustomed to doing well in school, meeting challenges head-on, and problem-solving their way through emotional and difficult days. I’m like that too, which means when I find something that doesn’t come naturally to me, I tend to do everything I can to avoid it. This has been my relationship with any mindfulness or meditation practice I’ve ever tried.

Nephrology focuses on the diagnosis and treatment of diseases of the kidney, while urology deals with conditions related to the urinary tract. Together, they’re one step closer to being an official specialty in veterinary medicine.

PetSmart kicked off the trend of offering veterinary services in retail stores back in 1994. Now they’re revolutionizing the market again with an independent business ownership model that allows veterinarians to open their own AAHA-accredited practice inside a PetSmart location.

“It looked like the sky was falling,” says Charles Hurty, DVM. He was talking about the skies over Newport, Oregon in September 2020, when out-of-control wildfires ravished the surrounding old growth forests and rained ash and grit over much of the Pacific Northwest. But he could have been talking about COVID-19.

Dr. Stacee Santi, veterinarian and founder of Vet2Pet, says part of the reason we’re so tired is that we find ourselves “having to go on a bunch of first dates all the time.” She thinks the right tech, used the right way, can get us closer to our ideal client – and our ideal day in practice.

Covid has been an era-defining event, like past plagues, wars and natural disasters. And like other such events, it follows a predictive pattern, notes Kristina Roberts, Global Consumer Leader at Ernst & Young (EY), a global accounting firm.

In veterinary medicine, dates matter—specifically drug expiration dates.

The rapid evolution of veterinary care over the last few years is obvious in the emergence of curbside care and other pandemic-driven services. But have practices changed the way they approach cost conversations and financial care for clients?

Money and marketing. They look different, but their deep-down goals are the same: to make your practice profitable, to increase revenue, and to maintain cash flow.