Practice Management

228 Articles

Avoiding a Full Day of First Dates: Dr. Stacee Santi

Practice Management

Avoiding a Full Day of First Dates: Dr. Stacee Santi

Dr. Stacee Santi, veterinarian and founder of Vet2Pet, says part of the reason we’re so tired is that we find ourselves “having to go on a bunch of first dates all the time.” She thinks the right tech, used the right way, can get us closer to our ideal client – and our ideal day in practice.

Marketing Trends in a Post-Pandemic World

Practice Management

Marketing Trends in a Post-Pandemic World

Covid has been an era-defining event, like past plagues, wars and natural disasters. And like other such events, it follows a predictive pattern, notes Kristina Roberts, Global Consumer Leader at Ernst & Young (EY), a global accounting firm.

4 ways to level up cost conversations with clients

Practice Management

4 ways to level up cost conversations with clients

The rapid evolution of veterinary care over the last few years is obvious in the emergence of curbside care and other pandemic-driven services. But have practices changed the way they approach cost conversations and financial care for clients?

Serving Seniors

Clinical

Serving Seniors

Pet ownership among seniors is also on the rise. Yet while many older Americans enjoy having pets and reap the health benefits of compassion animals, the reality is that caring for a pet can become more challenging with age.

Why Bother Marketing when You’ve Got a Waiting List?

Practice Management

Why Bother Marketing when You’ve Got a Waiting List?

Catch actionable tips from digital marketing expert, Eric Garcia, in this excerpt from his interview on Central Line: The AAHA Podcast.

Peak Performance

Practice Management

Peak Performance

What if you could sneak a peek inside other veterinary practices’ financials to see how you stack up? Drill down to discover whether you really have lost income to online pharmacies, or if it just feels that way? Or see into the future with “If I do this, then that happens” scenarios?

Financial benchmarking can do that for you.

Firing Clients: A Part of Clinic Strategy

Practice Management

Firing Clients: A Part of Clinic Strategy

Across the country, clients are becoming exceptionally rude by harassing, berating, and sometimes even threatening staff. What can practices do to head off this trend?

PLUS: Tips from a Certified Veterinary Practice Manager, by Debbie Boone, CVPM

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