Due to an increase in recent call volume, wait times for inbound calls have been longer than usual.
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Beyond Medicine Workshop

Medical knowledge is only one piece of the puzzle in a successful veterinary career.

Beyond the exam room, the surgical suite, and the hours studying the latest research, the challenges facing veterinary professionals have to do with running a business, collaborating with a team, and finding purpose in the daily work.

AAHA has partnered with Zoetis Petcare to design an enlightening, blended learning experience for every member of the veterinary team who wants to gain hands-on skills for the nonmedical part of the job, such as client communications, overcoming professional challenges, and caring for your own wellbeing.

Earn eight (8.0) RACE-approved CE hours upon completion of the four-hour online e-learning program, then join us for one of the upcoming four-hour “in-person” virtual events.

This FREE workshop is open to all practices, including those not accredited by AAHA.

Upcoming virtual workshops

October 30 - Registration now open!

Register now

November 13

December 4

January 22

February 5

All workshops take place on Saturdays from 8:00 am–12:00 pm Mountain Time.
Open to: All veterinary professionals
Brought to you by

Zoetis_Petcare.pngIn the virtual Beyond Medicine Workshop, you will . . .

  • Earn eight (8.0) RACE-approved CE hours.
  • Uncover factors that hold you back from achieving professional goals.
  • Create an innovation and wellbeing action plan including personalized next steps.
  • Learn tools to reduce day-to-day communication barriers with clients and co-workers.
  • Build confidence in talking about the cost and value of veterinary care.
  • Practice using real-world client scenarios.


Dr. Mia Cary

Dr. Tara Bidgood with Zoetis Pet Care
Judy Rose Lanier, CVPM, CVA - AAHA Learning Programs Manager

The Five Building Blocks of Personal Innovation


Personal Innovation Barriers and How to Prevent and Overcome

Dr. Jason Coe

Welcome and Introductions

Overcoming Day-to-Day Exam Room and Virtual Communication Barriers
Through an interactive presentation, Jason will demonstrate the value of effective communications to your success in veterinary practice and provide evidence-based communication approaches for managing common exam-room and virtual communication barriers.


Building Confidence in Talking About the Cost and Value of Veterinary Care
Supported by research, this session will initiate a conversation that brings new light to our discussions of the cost and value of veterinary care. Through an interactive discussion and small-group breakouts, the session will help participants reframe their approach to discussing the cost of veterinary care in a way that aligns with clients’ perception of value and that overcomes many of the common hurdles to discussing the cost of veterinary care.

Learning Facilitators

Mia Cary, DVM

Dr. Mia Cary, a 1999 University of Florida College of Veterinary Medicine graduate (Go Gators!), is a consultant, coach, speaker, and facilitator specializing in leadership, communication, inclusion, and collaboration. Her purpose is activating others to thrive. She is the former Chief of Professional Development and Strategic Alliances for the American Veterinary Medical Association,  Chief Innovation Officer for the North American Veterinary Community, and is a past president of the American Association of Industry Veterinarians. Dr. Cary is an advocate for the veterinary profession, serves on the board of advisors for the Veterinary Entrepreneurship Academy, is CEO and Change Agent at Cary Consulting and CEO of the Pride Veterinary Medical Community (PrideVMC). Prior to her work with the AVMA, Dr. Cary held education and leadership roles at the NAVC, Boehringer Ingelheim, and Novartis Animal Health and worked as a small animal practitioner in Gainesville, FL.  She resides with the Cary Crew in Greensboro, NC  and recognizes the Eno, Sappony, and Shakori nations on whose land she lives and works.


Jason Coe, DVM, PhD

Dr. Jason Coe is a Professor at the Ontario Veterinary College in Guelph, Ontario, Canada. After graduating from the College in 2001, he returned from mixed-animal practice to complete a PhD in the area of veterinary communications in 2008. In the same year, Jason joined the Ontario Veterinary College in the Department of Population Medicine where he has established an active research program examining the human-animal bond as well as the role of interpersonal communications on the outcomes of veterinary care.  In his current role at the College, he coordinates the clinical-communication curriculum across all 4 years of the veterinary program and is involved in teaching students about the relationships that exist between people and animals.  

Over the past decade, Jason has established an international reputation for his leadership in veterinary communications, primary-care veterinary education and understanding the human-animal bond. He has published over 80 peer-reviewed journal articles, contributed to several book chapters and is regularly invited to speak nationally and internationally at scientific and continuing-education conferences. Jason currently holds the VCA Canada Chair in Relationship-Centred Veterinary Medicine (2021-2026), at the Ontario Veterinary College, dedicated to research and education in communication and relationship-building to improve the outcomes of veterinary care. In 2021, Jason was honoured with the AVMA’s Bustad Companion Animal Veterinarian of the Year Award for his notable contributions to the veterinary profession.