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Trends magazine

The premier business and practice management magazine for veterinary professionals, Trends magazine offers big-picture perspectives and proven strategies that all members of your practice team can use to enhance patient care and operate your practice more effectively and profitably.

Published monthly, Trends offers straight-forward, real-world strategies, best business management practices, protocols, tips, and techniques, along with overviews of articles published in JAAHA and in-depth analysis and discussion of industry trends that may affect your practice.

Our mission

Trends magazine brings timely, hands-on, real-life perspectives on the art and business of companion-animal veterinary practice to all members of the practice team.

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Digital archive

Reread your favorite issues or catch up on the latest via the Trends digital edition!

August 2020
 

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Latest issue

In this issue: 

  • Lab-grown meat and meat alternatives
  • Get to know AAHA’s 2020–2021 president, Pam Nichols, DVM
  • 8 ways to promote positive mental space
  • Anti–nerve growth factor monoclonal antibodies
  • What you need to know about orthobiologics
  • Ketamine infusion for acute cervical pain
  • Virtual care
  • 6 tips for challenging client interactions
September 2020
 

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Free article!

Not a subscriber quite yet? Check out this current Trends article at no charge!

“Turning Challenging Clients Around: 6 Expert Tips from AAHA-Accredited Practices”

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What’s the word?

The best parts of this month’s Trends, straight from the team

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