Due to an increase in recent call volume, wait times for inbound calls have been longer than usual.
Our members are very important to us as are their questions and inquiries.
We will get to your call as soon as we can; please email [email protected] at any time for additional assistance.

Trends magazine

The premier business and practice management magazine for veterinary professionals, Trends magazine offers big-picture perspectives and proven strategies that all members of your practice team can use to enhance patient care and operate your practice more effectively and profitably.

Published monthly, Trends offers straight-forward, real-world strategies, best business management practices, protocols, tips, and techniques, along with overviews of articles published in JAAHA and in-depth analysis and discussion of industry trends that may affect your practice.

Our mission

Trends magazine brings timely, hands-on, real-life perspectives on the art and business of companion-animal veterinary practice to all members of the practice team.

ASBPE2020REG_GOLD-01.png

ASBPE2019REG_SILVER.png

APEX_2019_winner.jpg

ASBPE_2018RegPrintAwardWinner.png

MarcomGold.png

Platinum Site Bug.png

Subscribe

Digital archive

Reread your favorite issues or catch up on the latest via the Trends digital edition!

June 2021
 

Read now

Latest issue

In this issue:

  • Discrimination in the profession
  • Marketing to underserved communities
  • Celebrating pride
  • Client expectations, rights, and responsibilities
July 2021
 

read now

favorite

Free article!

Not a subscriber quite yet? Check out this current Trends article at no charge! 

“Client Expectations, Rights, and Responsibilities: Setting Client Expectations to Protect Practice Culture,” by Cyndie Courtney, DVM

read now
local_movies

What’s the word?

The best parts of this month’s Trends, straight from the team

watch now
flare

Free article archive

Check out all of our free Trends articles!

read now