Trends magazine

The premier business and practice management magazine for veterinary professionals, Trends magazine offers big-picture perspectives and proven strategies that all members of your practice team can use to enhance patient care and operate your practice more effectively and profitably.

Published monthly, Trends offers straight-forward, real-world strategies, best business management practices, protocols, tips, and techniques, along with overviews of articles published in JAAHA and in-depth analysis and discussion of industry trends that may affect your practice.

Our mission

Trends magazine brings timely, hands-on, real-life perspectives on the art and business of companion-animal veterinary practice to all members of the practice team.


Digital archive

Reread your favorite issues or catch up on the latest via the Trends digital edition!

October 2019

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Latest issue

In this issue:

  • The Preventive Care issue!
  • Virtual roundtable: Pros discuss everything preventive care
  • 2019 AAHA-Accredited Practice of the Year: Saint Francis Veterinary Center
  • Be unforgettable: Client-reminder tips
  • Climate change and parasites
  • How to add integrative/complementary services to your practice
November 2019

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Free article!

Not a subscriber quite yet? Check out this current Trends article at no charge!

“Parasites Are on the Move: Are You and Your Clients Ready?”

by Maureen Blaney Flietner

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What’s the word?

The best parts of this month’s Trends, straight from the team

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