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Trends magazine

The premier business and practice management magazine for veterinary professionals, Trends magazine offers big-picture perspectives and proven strategies that all members of your practice team can use to enhance patient care and operate your practice more effectively and profitably.

Published monthly, Trends offers straight-forward, real-world strategies, best business management practices, protocols, tips, and techniques, along with overviews of articles published in JAAHA and in-depth analysis and discussion of industry trends that may affect your practice.

Our mission

Trends magazine brings timely, hands-on, real-life perspectives on the art and business of companion-animal veterinary practice to all members of the practice team.






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Digital archive

Reread your favorite issues or catch up on the latest via the Trends digital edition!

September 2020

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Latest issue

In this issue: 

  • Technicians and mental health
  • Executive summary of the 2020 AAHA/AAFP Feline Vaccination Guidelines
  • Annual [email protected] photospread!
  • Thoughts from a feline-only technician
  • Safety around chemotherapy drugs
  • Help clients understand how important preventive care is—even during a pandemic
October 2020

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Free article!

Not a subscriber quite yet? Check out this current Trends article at no charge!

“Essential Minds: How Technicians Are Struggling with Mental Health During the Pandemic” by Kathleen Dunbar, RVT, VTS (Clinical Practice, Canine/Feline)

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What’s the word?

The best parts of this month’s Trends, straight from the team

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Free article archive

Check out all of our free Trends articles!

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