Trends® magazine

The premier business and practice management magazine for veterinary professionals, Trends magazine offers big-picture perspectives and proven strategies that all members of your practice team can use to enhance patient care and operate your practice more effectively and profitably.

Published monthly, Trends offers straight-forward, real-world strategies, best business management practices, protocols, tips, and techniques, along with overviews of articles published in JAAHA and in-depth analysis and discussion of industry trends that may affect your practice.


Our mission

Trends magazine brings timely, hands-on, real-life perspectives on the art and business of companion-animal veterinary practice to all members of the practice team.

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Trends March 2024Latest issue
In this issue:

  • Post-Pandemic Behavior Problems
  • Technology and Behavior Monitoring
  • What is Fear Free?
  • Angry Clients, Part 2

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Digital archiveTrends February 2024

Reread your favorite issues or catch up on the latest via the Trends digital edition!


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Free article!

Not a subscriber quite yet? Check out this current Trends article at no charge! 

Using Technology to Enhance Behavior Visits

Gathering these objective details is critical to evaluating behavior complaints a client may present. Data-collecting technology can act as a veterinarian’s behavioral spy, revealing the pet’s secrets to guide a diagnosis and treatment plan.

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Free article archive

Check out all of our free Trends articles!

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