Trends® magazine

The premier business and practice management magazine for veterinary professionals, Trends magazine offers big-picture perspectives and proven strategies that all members of your practice team can use to enhance patient care and operate your practice more effectively and profitably.

Published monthly, Trends offers straight-forward, real-world strategies, best business management practices, protocols, tips, and techniques, along with overviews of articles published in JAAHA and in-depth analysis and discussion of industry trends that may affect your practice.

Our mission

Trends magazine brings timely, hands-on, real-life perspectives on the art and business of companion-animal veterinary practice to all members of the practice team.





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Digital archive

Reread your favorite issues or catch up on the latest via the Trends digital edition!

Apr 2022

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Latest issue

In this issue:

  • The Future-Proof Practice
  • Streamlining Processes with AI
  • Burnout: An "Occupational Phenomenon"
  • Personalized Medicine
May 2022

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Free article!

Not a subscriber quite yet? Check out this current Trends article at no charge! 

Peak Performance

What if you could sneak a peek inside other veterinary practices’ financials to see how you stack up? Drill down to discover whether you really have lost income to online pharmacies, or if it just feels that way? Financial benchmarking can do that for you.

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Free article archive

Check out all of our free Trends articles!

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