Trends magazine

The premier business and practice management magazine for veterinary professionals, Trends magazine offers big-picture perspectives and proven strategies that all members of your practice team can use to enhance patient care and operate your practice more effectively and profitably.

Published monthly, Trends offers straight-forward, real-world strategies, best business management practices, protocols, tips, and techniques, along with overviews of articles published in JAAHA and in-depth analysis and discussion of industry trends that may affect your practice.

Our mission

Trends magazine brings timely, hands-on, real-life perspectives on the art and business of companion-animal veterinary practice to all members of the practice team.

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Digital archive

Reread your favorite issues or catch up on the latest via the Trends digital edition!

January 2020
 

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Latest issue

In this issue: 

  • Stem cell therapy
  • Encouraging biosecurity with clients
  • Surveying your team
  • Marketing to new adopters
February 2020
 

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Free article!

Not a subscriber quite yet? Check out this current Trends article at no charge!

“Adoption Marketing: Marketing to the New Adopters of Shelter and Rescue Animals”

by Kerri Fivecoat-Campbell

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What’s the word?

The best parts of this month’s Trends, straight from the team

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