Trends magazine

The premier business and practice management magazine for veterinary professionals, Trends magazine offers big-picture perspectives and proven strategies that all members of your practice team can use to enhance patient care and operate your practice more effectively and profitably.

Published monthly, Trends offers straight-forward, real-world strategies, best business management practices, protocols, tips, and techniques, along with overviews of articles published in JAAHA and in-depth analysis and discussion of industry trends that may affect your practice.

Our mission

Trends magazine brings timely, hands-on, real-life perspectives on the art and business of companion-animal veterinary practice to all members of the practice team.


Digital archive

Reread your favorite issues or catch up on the latest via the Trends digital edition!

August 2019

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Latest issue

In this issue:

  • Veterinarians who came to the profession as a second career
  • Basics of business models
  • Student debt and retirement planning
  • At-home feline diabetes management
  • Pain management case of the month
September 2019

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Free article!

Not a subscriber quite yet? Check out this current Trends article at no charge!

“Start Your Diabetic Cat Patients Off on the Right Paw: Set Your Clients and Patients Up for Success”

by Renee Rucinsky, DVM, DABVP (Feline Practice Specialty)

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What’s the word?

The best parts of this month’s Trends, straight from the editor

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