Trends® magazine

The premier business and practice management magazine for veterinary professionals, Trends magazine offers big-picture perspectives and proven strategies that all members of your practice team can use to enhance patient care and operate your practice more effectively and profitably.

Published monthly, Trends offers straight-forward, real-world strategies, best business management practices, protocols, tips, and techniques, along with overviews of articles published in JAAHA and in-depth analysis and discussion of industry trends that may affect your practice.


Our mission

Trends magazine brings timely, hands-on, real-life perspectives on the art and business of companion-animal veterinary practice to all members of the practice team.

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Trends November 2023Latest issue
In this issue:

  • A Passion for Search and Rescue
  • Team Roles in Chronic Disease
  • Helping Clients Retain Information
  • 2023 Accredited Practice of the Year

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Digital archiveTrends October 2023

Reread your favorite issues or catch up on the latest via the Trends digital edition!


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Free article!

Not a subscriber quite yet? Check out this current Trends article at no charge! 

Helping Clients Retain Information

There are many things that affect a person’s ability to retain information, and if we know what they are, we can set ourselves up for success.

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Free article archive

Check out all of our free Trends articles!

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