AAHA releases new publication to help veterinary practices achieve economic success through preventive care

LAKEWOOD, Colorado – September 9, 2020 –The American Animal Hospital Association (AAHA) is pleased to announce the release of a new publication, Preventive Care Protocols and Practice Economics, which was developed with the support of an educational grant from IDEXX.

“We are thrilled to develop and share this new resource with the veterinary community,” said AAHA Deputy Chief Executive Officer Janice Trumpeter, DVM. “This publication will benefit patients, clients, and veterinary practices by improving communication about the value of preventive care.”

The business landscape for veterinarians has continued to evolve over recent years, and practices industry-wide have worked to find new ways to support practice growth while providing pets with the care they deserve. These challenging times are no different. Practices need to adapt in order to continue providing the best medicine and most compassionate treatments to the animals in their care.

This new publication builds upon two previous documents, Implementing Preventive Care Protocols, published in 2019 and Promoting Preventive Care Protocols: Evidence, Enactment, and Economics, released in 2018. It takes a deeper look at the business opportunity for preventive-care testing and provides practical ideas, pricing strategies, and client-communication strategies to help gain client compliance, while providing tips from veterinary teams that have made it work.

“Our clients trust us to do all that we can to ensure their pets are as healthy as possible,” said Adam Hechko, DVM, owner of the North Royalton Animal Hospital in Ohio. “Adding comprehensive preventive care protocols to our routine visits will help veterinarians strengthen relationships with clients, while supporting increased growth and profitability of the hospital.”

The medical case for preventive care is clear: Regular diagnostic testing—even performed on healthy animals—may reveal underlying conditions, catch disease sooner, and support longer, healthier patient lives. Preventive care also supports ethical economic growth for practices, something that is essential for practice sustainability in any economic climate. With this publication, veterinarians will learn how—and why—to price preventive care in a way that works to drive real compliance from clients.


About the American Animal Hospital Association

Since 1933, the American Animal Hospital Association has been the only organization to accredit veterinary hospitals throughout the United States and Canada according to more than 900 standards directly correlated to high-quality medicine and compassionate care. Accreditation in veterinary medicine is voluntary. The AAHA-accredited logo is the best way to know a practice has been evaluated by a third-party. Look for the AAHA logo. For more information about the American Animal Hospital Association, visit aaha.org.

About IDEXX Laboratories

IDEXX Laboratories, Inc. is a member of the S&P 500® Index and is a leader in pet healthcare innovation, serving practicing veterinarians around the world with a broad range of diagnostic and information technology-based products and services. IDEXX products enhance the ability of veterinarians to provide advanced medical care, improve staff efficiency, and build more economically successful practices. IDEXX is also a worldwide leader in providing diagnostic tests and information for livestock and poultry, tests for the quality and safety of water and milk, and point-of-care and laboratory diagnostics for human medicine. Headquartered in Maine, IDEXX employs more than 9,000 people and offers products to customers in over 175 countries. For more information about IDEXX, visit idexx.com.