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Every month, Trends offers readers insights and tips on how best to succeed in the world of veterinary medicine. Content includes special single-theme issues, JAAHA abstracts, executive summaries of AAHA guidelines, and deep dives into the profession’s most critical topics.
54,0002 Total readership, Print
93% spend time on at least half of every issue
58% took action after seeing an ad
68% believe Trends® offers valuable tips and techniques that can be put to immediate use
Trends online – 45,6411 pageviews
1 Source: Website data from January – July 2023
2 Members share their magazine with an average of 2.3 colleagues
89%2 skim/read at least half of every issue
64%2 access JAAHA Online
88%2 view JAAHA as a trusted source for scientific information
JAAHA online – 250,2892 pageviews
1 Jan 1, 2023 – Jul 31, 2023. Google Analytics.
2 Readership Survey of Trends®, JAAHA®, and NEWStat® conducted by Readex Research
Using artificial intelligence that both curates and personalizes content experiences, NEWStat ensures readers stay current on the industry trends, innovative new research and technology news, and other breaking stories that matter most to them. Customized content means more time and attention is spent with this three-times weekly digital publication.