Caitlin DeWilde, DVM, is the founder of The Social DVM, a consulting firm helping veterinary professionals learn how to manage and grow their social media, online reputation, and marketing strategies. She earned her DVM from the University of Illinois and is a recipient of their Outstanding Young Alumni Award. Before stepping back to focus on her marketing passion, she served as medical director for a large hospital in St. Louis. Today, she divides her time between practice, consulting, and writing. She is the author of the Social Media and Marketing for Veterinary Professionals textbook and a columnist for Today’s Veterinary Business.