The role of independent veterinary practices

Consumers have endless choices when selecting a new business to patronize or product to purchase, and most will weigh the pros and cons and make their choice according to their individual value systems, needs, and constraints. People, products and services, and veterinary practices are not one-size-fits-all. Two practices in close proximity aren’t necessarily direct competitors, because each likely meets the needs of different pets and pet owners in different ways. One practice may focus on gold-standard preventive pet care packages, while the other may provide low-cost, high-volume vaccines, with each meeting their community’s diverse needs by catering to different clients who want different care for their pets.

Independent practice ownership can be professionally, financially, and personally rewarding, and is completely within your reach. Independent veterinary practices will continue to fulfill a need in the veterinary industry for decades to come. Lean on available resources and support systems to make practice ownership part of your long-term success story and legacy.

Learn from multiple experts what’s working, what isn’t, and what you can do to make your practice a sustainable success — including twelve steps to success.

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