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Trends®

December 2024

December marks our final print issue of Trends, and next month will see the beginning of our all-new, digital news center. In this forward-looking issue, we take a look at the future of several different areas including family-centered medicine, telehealth, emergency care, and more. We also showcase our 2024 Accredited Practice of the Year winner, and get a sneak peek into the newest professional association for customer service representatives.

Trends December 2024 Cover

From the Editor Dec 2024
Editor and Dec 2024 issue of Trends

From the Editor Dec 2024

For the last 15 years, I have been working on Trends, first as an associate editor, then editor, and now editorial director. It has been an honor to be at  the helm of this publication for you, and I will miss the monthly deadlines and routines I have had for the past decade plus. But, we must adapt to the changing times!

The Scoop – Dec 2024

Member ExclusiveAllergic Skin Disease

Allergic Skin Disease

The Scoop – Dec 2024

Immediate AAHA Past President Mark Thompson, DVM, CCRP, weighs in on the future of veterinary medicine, the theme for this issue.  The Community asks for advice on fostering open communication and collaboration. This month’s Scoop headlines include: Treating Canine Trauma Patients with Freeze-Dried Blood; New Vaccine to Protect Against Feline Leukemia Virus; Study Proves Transfer of Feline Coronavirus Between Domestic and Wild Cats; FDA Approves New Skin Treatment for Allergic Skin Conditions in Dogs; 3D-Printed Kittens Help Train Students; and more!

The Future of Vet Med Is Family Centered
vet petting a corgi

Member ExclusiveCommunity care

Community care

The Future of Vet Med Is Family Centered

The dominant practice model in veterinary medicine requires out-of-pocket payment for services, which limits care access to those clients who can afford it. At the same time, as even more people are seeking healthcare for their pets, the field of veterinary medicine is losing professionals at an unsustainable rate. It’s clear that change is needed. That’s why family-centered healthcare is the future of vet med.

5 Questions for a Epidemiology Specialist
Rachael Kreisler, VMD, MSCE, DACVPM (Epidemiology)

Clinical

Clinical

5 Questions for a Epidemiology Specialist

Rachael Kreisler, VMD, MSCE, DACVPM (Epidemiology), associate professor of Shelter Medicine and Epidemiology at Midwestern University’s College of Veterinary Medicine, answers the 5 questions.

Employee of the Month – December 2024

Culture and People

Culture and People

Employee of the Month – December 2024

This month’s grand prize winner is Sabrina Gonzales, RVT, Veterinary technician, dental focus, at Nichols Veterinary Care, in Monterey, California!

The Future of Telehealth, Telemedicine, and Telemetry
illustration of a veterinarian and patient

Clinical

Clinical

The Future of Telehealth, Telemedicine, and Telemetry

With only so many hours in already packed clinical days, adding telehealth, telemedicine, and/or at-home patient telemetry feels daunting. It isn’t that practitioners don’t see the value of virtual appointments or increased patient data for certain cases. It’s more about feeling sketchy about somehow restructuring practitioners’ time to include meaningful and effective virtual care to clients and their pets. So where is it all going?

Emergency Care Not There?
Line illustration of woman and dog

Clinical

Clinical

Emergency Care Not There?

With shortages of veterinary professionals across the country, emergency care clinics in some areas are few and far between. But the demand is there, so some practices are seeking alternatives to 24/7 emergency clinics that can still serve pet owners in dire straits without overburdening already short-staffed practices.

 

 

Got It Covered?
Illustration of cat and dog under umbrella

Finance

Finance

Got It Covered?

The global US pet insurance market is expected to grow at a compound annual growth rate of 17.5% from 2024 to 2030, to reach an estimated $10 billion market size by 2030. But cost, lack of understanding of the benefits, and lack of recommendations from veterinarians are some of the limiting factors hindering its wider acceptance.

The Newest Professional Association

Practice Management

Practice Management

The Newest Professional Association

Front desk staff are the unsung heroes of the veterinary world. Yet, they don’t get the attention or recognition they deserve. A new nonprofit, the North American Association of Veterinary Receptionists (NAAVR), launched in the summer of 2024, hopes to change that.

Yes, They Can!
AAHA Accredited PRactice of the Year badge

Practice Management

Practice Management

Yes, They Can!

The American Animal Hospital Association named Canobie Lake Veterinary Hospital in Windham, New Hampshire the 2024 AAHA-Accredited Practice of the Year! This article features interviews with the practice founder, team members and clients about what makes the practice so special.

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