Practice Management

A content calendar makes your veterinary practice’s marketing strategy flow like clockwork—but who has the time to put it together? AI tools can fast track the process and help generate ideas for social media posts.

By now you must have heard the phrase Fear Free or heard of Fear Free certified practices. But what exactly is Fear Free and what does it look like in practice?

Prior to the pandemic, employee development focused primarily on teaching technical skills, like how to operate the latest accounting software or inventory management system. But the pandemic showed us that skills such as communication and innovative thinking are what will enable a practice not only to survive but to thrive, especially in tough times.

In Part 2 of this 2-part article, we’ll explore strategies for calming down dealing with clients whose stress levels are high, who are showing behavior that ranges from anger to outright hostility.

Great customer service begins long before the client steps into your practice. Debbie Boone, CVPM, applies hospitality principles from vet med and beyond to train CSRs in how to deliver the best care to clients—including an appropriate level of knowledge to help triage common cases.

ICYMI: With a goal of 90% retention in the veterinary space, AAHA’s CEO shares some key insights on our recent retention whitepaper, “Stay, Please.”

Growing up with restaurateurs for parents, Debbie Boone, CVPM, learned firsthand how exceptional hospitality garners loyal clients and transforms the lives of employees—and she wants healthcare professionals to reap those benefits.

Individuals are often blamed when mistakes and adverse events happen, but when there are risky vulnerabilities in equipment and processes, it’s the systems that need to change, not just the people.

When faced with another month of social media posts to write, artificial intelligence (AI) tools can be a springboard for ideas and a place to start—but the human review is crucial.

There are many ways to show clients some love, whether it’s Valentine’s Day or any time of year. AAHA-accredited practice owner Jenn Galvin has some thoughts on appreciating the person holding your patient’s leash.