Trends®

June 2024

This issue, we’re talking about what teams of the future will look like; how to handle language barriers; new attitudes about professional attire; and the impact of clients’ ability to pay for services.

Cover of Trends Magazine, July 2024: Illustration of the DeLorean from Back to the Future with a license plate that says

The Scoop
3 photos: AAHA president, Mark Thompson, DVM, CCRP, a veterinary student studying a 3D-printed eye, and a German Shepherd next to Army soldiers

Trends

June 2024

The Scoop

AAHA president Mark Thompson, DVM, CCRP, stresses the importance of staffing and retention. The AAHA Community asks what types of onboarding materials people are using for new hires. This month’s Scoop headlines include: 3D-Printed Animal Eyes for Ophthalmology Training; Concerns About Shorter Lifespans for Pets Can Drive Owner Action on Obesity; Nearly 40% of Veterinary Professionals Use AI Tools; Molecule from Keto Diet May Slow Alzheimer’s Disease; and more!

Employee of the Month, June 2024
Monika Airas and her dog

Trends

June 2024

Employee of the Month, June 2024

This month’s prize winner is Monika Airas, Customer Care Representative Team Lead at Pouncey Tract Veterinary Hospital in Glen Allen, Virginia!

JAAHA Case Report of the Month
Photo of a pit viper looking like he's about to strike.

Trends

June 2024

JAAHA Case Report of the Month

How survivable is pit viper envenomation for pregnant dogs and their fetuses? The answer might surprise you.

Teams of the Future
Illustration of the DeLorean from Back to the Future with a license plate that says

Trends

June 2024

Teams of the Future

Vet med has reached a pivotal point where our previously tech-averse, predominantly privileged, white population of veterinary professionals is now becoming more diverse and tech-savvy, focused on self-care and wellbeing. It’s the perfect time to be in veterinary medicine because together, we are embracing change.

Language Is Power
Illustration of a bullhorn with light coming out of it. In the background are sentences that say

Trends

June 2024

Language Is Power

Connecting with clients for whom spoken English isn’t their primary language is difficult—sometimes even perilous—due to miscommunication over diagnoses, treatment options, risks, and costs. But, taking even small steps to bridge the language gap can make a big difference.

The New Professional Attire
Two technicians looking at a computer. Both are wearing identical light blue scrubs and both have tattoos.

Trends

June 2024

The New Professional Attire

The work environment has not always welcomed people’s expressions of their individuality, whether it is through clothes, tattoos, or piercings. But today, in veterinary medicine, a growing number of professionals are preferring surgical scrubs to white coats or business attire, and practices are welcoming (and even embracing) artistic body expressions in their employees.

More Options Equals Better Care
A client looking worried while holding a vet bill. A technician is with her dog in the background.

Trends

June 2024

More Options Equals Better Care

When clients face financial challenges, they might decline necessary treatments for their pets, which can present ethical and emotional burdens on the veterinary team. What can teams do to alleviate some of this stress?

Wellness Insights for Vet Med Professionals and Beyond
Illustration of 1 woman with 4 versions of herself next to each other. Each version shows a range of emotion from mad to apathetic to hopeful to happy. Over the illustration is a small still image of the podcast recording with host Katie Berlin, DVM, and Courtney Campbell, DVM, DACVS (Small Animal).

Trends

June 2024

Wellness Insights for Vet Med Professionals and Beyond

Courtney A. Campbell, DVM, DACVS (Small Animal), a veterinary surgeon and media personality talks about the intersection of veterinary medicine, mental wellness, and the benefits of staying physically active away from work.

In Practice
Photo of a clipboard next to a laptop with a stethoscope over it. Clipped to the clipboard is a handout for technicians titled, “Nutrition FAQ”

Trends

June 2024

In Practice

Vicky Ograin, MBA, RVT, VTS (Nutrition), lays out some important info relating to senior nutrition that techs can use right away.

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