Trends®

November 2024

November is Senior Pet Care Awareness Month, and to mark it, we have our very own Senior Issue! From optimizing the golden years, to complementary medicine for senior pets, to end-of-life services, we have a large selection of senior-oriented articles. Check inside also for an exploration of why queer leaders are few and far between in vet med, and an overview of the new RECOVER CPR guidelines.

November 20244 Trends Cover

From the Editor
Editor Ben Williams and the NOV 2024 issue

Trends

November 2024

From the Editor

Welcome to the Senior Issue, packed with great information on senior care: from how to help your clients enhance the lives of their seniors through enrichment activities, to complementary medicine for seniors, to a look at some of the amazing AAHA-accredited end-of-life-care practices.

The Scoop
Scoop montage Driever NOV 2024

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November 2024

The Scoop

AAHA president Scott Driever, DVM, discusses the importance of being an advocate for aging patients. The Community asks for animal handling tips and tricks. This month’s Scoop headlines include: Project Street Vet tours for pets of unhoused people; USDA takes action to address wildlife rabies outbreaks in multiple states; Ophthalmologists treat white tiger with new laser technology; Novel treatment successfully cures Ragdoll cat with rare immune disease; and more!

Optimizing the Golden Years
Happy boi golden senior dog

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November 2024

Optimizing the Golden Years

Veterinary practices need help attracting senior pets into their clinics, and with giving clients useful, practical tips that will allow the seniors (and their caregivers) to have as easy a last chapter in life as possible.

5 Questions for a Neurology Specialist
Sheila Carrera-Justiz, DVM, DACVIM (Neurology)

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November 2024

5 Questions for a Neurology Specialist

Sheila Carrera-Justiz, DVM, DACVIM, (Neurology), clinical associate professor and neurology service chief at the University of Florida College of Veterinary Medicine, answers the 5 questions.

Employee of the Month – November 2024
Vicky Woods, veterinary assistant

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November 2024

Employee of the Month – November 2024

This month’s grand prize winner is Vicky Woods, veterinary assistant and kennel worker at Animal Medical Center, in Eustis, Florida!

JAAHA Case Report of the Month: A Fear of Slippery Floors
Service dog in vest

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November 2024

JAAHA Case Report of the Month: A Fear of Slippery Floors

What do you do when a service dog is crippled by fear and can’t do her job? That scenario played out in a recent case report in the Journal of the American Animal Hospital Association (JAAHA).

Care Through the End
Dog getting snuggled

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November 2024

Care Through the End

Pursuing the activities and education necessary to receive AAHA end-of-life accreditation can equip practice team members to provide not only medical expertise, but to offer an important layer of emotional support that can help a pet owner navigate this uncertain terrain.

Better Health and Joyful Connections for Senior Pets
Poodle with goggles receiving laser therapy

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November 2024

Better Health and Joyful Connections for Senior Pets

Common challenges facing senior pets include reduced mobility, chronic pain, organ pathology, cognitive decline, hearing and vision loss, dental disease, metabolic disease, reduced immunity, obesity, and cancer. When it comes to treating senior pets, an integrative approach that includes some complementary therapies just makes sense.

In Practice – Making Seniors Feel at Home
Making Seniors feel at home handout

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November 2024

In Practice – Making Seniors Feel at Home

These tips from the 2023 AAHA Senior Care Guidelines can help show that love for your clients and their senior pets.

How to Save a Life

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November 2024

How to Save a Life

This year, RECOVER released its first major revisions to its CPR guidelines for basic life support, advanced life support, and monitoring. RECOVER is also the first veterinary organization to use an even more rigorous method known as GRADE.

Queer Leadership in Vet Med

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November 2024

Queer Leadership in Vet Med

Based on polls and census figures, the number of LGBTQ+ people in the veterinary profession will increase substantially in the next five to 10 years. This begs the question, should there be more directed mentorship and support for queer ascent in the profession?

Markup Math
graphic with arrows and numbers

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November 2024

Markup Math

In this competitive environment, there are special offers, seasonal “specials,” and other volume purchase discounts available to your practice. If you play your cards right, these can help clients save money while increasing your profits. But, if not properly taken advantage of, these savings may actually be reducing your practice’s profit.

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