How Customer Experience Sharpens Your Competitive Edge
Veterinary practices today face increasing competition at every turn. From cross-town clinics to clients who rely on ‘Dr. Google’ and online resources for advice and products, staying ahead of the competition can be extremely stressful—and a risk to your bottom line.
One time-proven way to protect your business is by providing an exceptional customer experience. Where research shows that two-thirds of a company’s competitive edge is based on customer experience, this can really have a positive impact on pet owners’ perceptions of your practice, in turn strengthening client loyalty and driving repeat business and referrals.
Creating experiences that keep your clients coming back is one of the most important ways you can increase customer retention and help your practice grow. Especially when you consider it can cost up to five times more to attract a new customer than to retain an existing one. A consistent level of high-touch customer service can help your practice build strong relationships and generate referrals and repeat business to help you keep your competitive edge and weather the highs and lows of change that come with running any business.
So, how does your practice stand out against the competition? Check out our new blog and infographic with 10 simple, low- to no-cost tips you can use to create an exceptional customer experience.