Before joining AAHA, Garth Jordan was the senior vice president and chief strategy officer for the Healthcare Financial Management Association (HFMA). Over the past 15 years, he has served in executive roles, including three different C-level roles: chief operating officer, chief financial officer, and chief strategy officer, which has prepared him to lead diverse teams through strategic planning and successful execution of organizational goals.
Originally from Colorado, Jordan earned a bachelor’s degree in biochemistry and a master’s in business administration (MBA) from the University of Colorado. His recent accomplishments include working with EDUCAUSE to create an education nonprofit called NextGenLearning, built to improve student success by funding and scaling new models of teaching and learning.
At HFMA, Jordan helped create a horizontal (versus hierarchical) organizational culture capable of tackling multiple large-scale projects simultaneously. One of those projects included a complete digital transformation of HFMA’s business model, helping achieve the organizational goal to become “the Netflix of associations.” HFMA’s member-retention rates increased more than 5%, and new member acquisition increased over 20%.
“As a member-based association, AAHA must strive to offer robust personalized content, including relevant learning opportunities, community engagement, and solutions to problems,” Jordan said. “I look forward to applying what I’ve learned to AAHA’s unique and important mission to provide the highest quality care to pets and their people.”