AAHA Benchmarking

There’s strength in numbers. Together, we grow.

AAHA Benchmarking: Simplifying the path to a thriving practice so you can focus on providing the best medicine.

In the summer of 2022, The American Animal Hospital Association (AAHA) partnered with a leading technology company, Petabyte Technology, to bring the profession the first live veterinary benchmarking product available on the market. From the start, our mission was clear: Replace the Financial and Productivity Pulsepoint series of printed books of dated statistics with a contemporary alternative, employing our not-for-profit, “Switzerland-like” neutral position to be the data source of truth for all.

Why? Because AAHA members consistently told us the profession needs standardized, normalized data resources to:

  • perform sound analyses
  • better understand one’s business
  • improve decision making

After conducting significant market research and administering several member pilots with multiple companies, AAHA ultimately selected Petabyte as its benchmark partner. The knowledge Petabyte gained building both cloud-based PIMS and analytics systems demonstrated their deep understanding of practice data and the critical role it has in shaping business decisions.

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Over time, their analytics product, which leverages the AAHA standard accounting and diagnoses codes, was configured to connect and anonymize data from nearly 20 PIMS systems. Moreover, their system was the only one that standardized procedures and products terminology in a way that ensures universal comparability – no easy task.

A passion for data standards, an unwavering commitment to the veterinary profession, and a love for pets—that’s what brought American Animal Hospital Association (AAHA) and Petabyte Technology together.

“Petabyte takes any number of practices with our tenured technology and turns their data into the industry’s single source of truth,” explains Kim Fish, VP of Veterinary Strategy at Petabyte Technology. “Even simple things make a difference, like knowing that 'Limes disease’ means ‘Lyme disease’. With deep standardized data we can help clinics recuperate lost revenue by looking at things like ACT inconsistencies and producer performance to determine revenue gaps. The varied naming, PIMS, and idiosyncrasies we ingest takes real technical magic to overcome,” says Fish.

In October of 2022, it was announced that Chewy, Inc. was acquiring Petabyte. What impact did this have on our shared commitment?

The short answer: none.

Chewy Health, the division of Chewy, Inc., where Petabyte now lives, remains a valuable partner, and the Chewy Petabyte team has more support to continue their mission of simplifying veterinary operations so doctors and their staff can focus on caring for pets and their families.

As a nonprofit whose aim is to simplify the journey to excellence for the veterinary profession, AAHA leadership provides third-party neutral assurance to participating practices that their data is safe, secure, and, ultimately, owned at the practice level.

Having timely, accurate data is critical for veterinary practices. Having secure data is non-negotiable. This partnership ensures that leading technology is used to gather, anonymize, and protect data from all participants.

"In order to make decisions that have the most impact on clinical care and operational performance, hospitals must regularly access and evaluate key data through benchmarking."

P. Adam Hechko, DVM, 2021-2022 President, AAHA Board of Directors

North Royalton Animal Hospital, Royalton, OH

Veterinary Practice Benchmarking

AAHA Benchmarking, developed by Petabyte Technology, is the first ever digital tool that uses live practice information management system (PIMS) data and advanced benchmarking analytics to compare practice performance insights to the broader veterinary space.

AAHA Benchmarking automatically standardizes, aggregates, and analyzes PIMS data.

Our secure, cloud-based platform allows you to access 16 reports across these categories:

  • Sales: sales revenue summary, transaction growth, average client transaction (ACT), ACT growth, ACT deviation
  • Producer performance: producer sales revenue and transaction growth, producer ACT growth and deviation
  • Opportunity: new client transactions, forward booking rate, client bonding rate, client compliance rate
  • Trends in medicine: patient visit transactions, average annual patient visit count, well-check appointment types, recheck visits
AAHA Benchmarking Dashboard

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You can dig deep into the results by location, practice type, visit type, and so much more. The AAHA Benchmarking+ and Petabyte Analytics product has more than 20 additional reports, focusing on all aspects of your practice's performance, including marketing, inventory, operations, and more, including pricing benchmarks.

SPOT Dashboard

A unique feature of AAHA Benchmarking+ and Benchmarking+ and Petabyte Analytics is our SPOT score. You’ll be able to tell at a glance how your practice measures up to others – and know exactly where to focus to improve upon less-than-stellar performance or replicate good performance.

What is SPOT?

  1. Sales revenue
  2. Producer performance
  3. Opportunities
  4. Trends in medicine
You can also drill down into each of these four areas, each containing four reports, for your SPOT score on that key performance indicator. We call these SPOTlights!

Easy Veterinary Benchmarking is Now Available

Good, clean data is at the heart of what we do. Standardizing and normalizing the data in your PIMS minimizes errors and maximizes the opportunity to fill in the gaps financially, operationally, and medically.

Data standards, standardization, and normalization can be confusing or scary concepts to tackle on your own. With Chewy Petabyte and AAHA, you get a veterinary tool that simplifies things with clear reports and visualizations instead of endless spreadsheets. We make veterinary practice benchmarking simple!

Learn how you can be a practice management hero:

Reserve your demo time
Get your free activation code