What’s louder than a vacuum cleaner, as noisy as a hair dryer, and competes with human conversations for airtime? A cat named “Merlin.”

This week, Guinness World Records (GWR) dubbed a 13-year-old rescue animal from Devon, England, as the world record holder for the loudest purr by a domestic cat, clocking in at 67.8 decibels, and out-purring the previous winner, Smokey, in 2011.

To provide some context, the average cat’s purr is about 25 decibels, according to ABC NEWS.

“Here at Guinness World Records, we enjoy coming across your typical everyday pet with a rather unique talent and Merlin the Cat from Torquay is just that,” said Jamie Clarke, GWR spokesman.

“It was amazing to see just how loud his purr was in person and, despite a couple of readings of Merlin’s purr just under the current record, a bowl of tuna cat food proved to make all the difference and secure the record.”

Merlin’s powerful purr was charted during the screening of a British TV show, "Cats Make You Laugh Out Loud 2." A GWR adjudicator was on hand to verify the win.