In today’s digital market, potential clients do their homework online before making an appointment. How do you insure that your practice has strategically positioned itself to insure search engine visibility? Now, there are some free tools to help.

Partners for Healthy Pets (PHP), an alliance of 100+ veterinary associations, veterinary colleges, and animal health companies focused on preventive care led by AAHA and the American Veterinary Medical Association (AVMA), is offering a set of free, downloadable tools specifically designed to boost search engine visibility.

The goal of this set of tools, part of the Jumpstart Your Practice Online series, is simple: to introduce you to the three pillars of search engine marketing so you can leverage them to create a client-attracting online presence.

Module 3a, Search Engines: Get on the Map, walks you through the three components that insure high Google placement.

Module 3b, Search Engines: Content is King delves into the specifics of how to create a blog, including who to involve, what the process is, and how to insure a smooth schedule.

Module 3c, Search Engine Visibility, shows you, step-by-step, how to embed search engine words in your content to insure your practice is found in a Google search.

These free, online tools include videos, video transcripts, audios, and tools specific to each module, such as an editor job description and topic schedule for blog content. Together, these modules will boost your online impact and your practice’s overall client engagement.

Photo credit: © iStock/NicoElNino