Attracting clients to your website entails more than just creating a stellar website. You also have to guide clients to it. Luckily, some free social media tools can help.

Partners for Healthy Pets (PHP), an alliance of 100+ veterinary associations, veterinary colleges, and animal health companies focused on preventive care led by AAHA and the American Veterinary Medical Association (AVMA), is offering free, downloadable tools that enable you to direct clients to your website via social media.

This month, the Jumpstart Your Practice Online series offers Modules 4a and 4b, both focused on making your practice social media savvy.

In Module 4a, “Social Media 101,” you will learn the most powerful social media platform to focus on, how to create an efficient social media system within your practice, and the most common, easily made mistakes. Along with videos and video transcripts and slides, you’ll also receive a Facebook checklist, Facebook promotional posters, and an editorial calendar.

In Module 4b, “Engagement Driven Social Media,” not only will you learn about the Facebook algorithm. You will also be introduced to strategies you can implement immediately to boost engagement. Included are videos and video transcripts and slides as well as Facebook promotional posters.

Social media savvy is a key competency in today’s marketing climate, and these free, online tools offer simple, easy-to-implement steps to guide clients to your website and, eventually, your practice.

Photo credit: © iStock/TCmake photo