The American Animal Hospital Association (AAHA) is proud to introduce a new continuing education program designed to help managers improve culture, human resources, and digital marketing within their practices.

“At AAHA, we know that a strong culture is essential to running a successful practice,” AAHA Chief Executive Officer, Michael Cavanaugh, DVM, DABVP, Emeritus, said. “Veterinary Management Series: Culture, HR, and Marketing, was developed to help managers and other practice leaders leverage a healthy culture to achieve success in all areas of their hospitals.”

The newest addition to AAHA's practice management CE offerings, this program was developed after surveying graduates of Veterinary Management School, conducting educational surveys of AAHA members, and analyzing feedback from other management courses.

“It became clear that practice culture, human resources, and digital marketing were topics our members wanted more education on at a much deeper level, and we felt there was a strong need for a dedicated practice management program that focused on these topics,” Cavanaugh said.

Led by industry experts and enhanced by case study work and team exercises, this program’s exclusive curriculum goes beyond a cursory overview to provide focused solutions to top practice management pitfalls, including achieving team buy-in, performing employee evaluations, recruiting and training, and creating a successful—and manageable—digital marketing plan.

Participants will receive 30 CE hours over 3.5 days of in-person sessions, a copy of A Practical Guide to Managing Employee Performance in Veterinary Practices, and digital marketing and customized HR action plans.

The inaugural session will be held October 4–7, 2017, in Lakewood, Colorado.

For more information about Veterinary Management Series: Culture, HR, and Marketing, visit aaha.org/vms.