Lead with medicine, not money

Naomi Strollo, RVT, addresses money in the veterinary hospital. She says it is important to lead with medicine and then empower your client service representative to manage some cost conversations. She offers some tips for these conversations, including emergencies:

  • Explain what you want to do.
  • Don’t assume price is the problem.
  • Focus on consent, not cost.
  • Offer options. 

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Source: FIRSTLINE, June 5, 2018

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