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March 08, 2024

How to use AI to create a veterinary content calendar

A content calendar makes your veterinary practice’s marketing strategy flow like clockwork—but who has the time to put it together? AI tools can fast track the process and help generate ideas for social media posts.

October 28, 2022

What is the spectrum of care?

A new column for NEWStat by Kate Boatright, VMD, will regularly discuss topics related to the role of the spectrum of care in improving outcomes in clinical practice. 

May 13, 2022

Why De-escalation Training Is Essential for CSRs

A visit to the DMV provides a classic example of how a normally compliant rule-follower can quickly escalate to anger. Debbie Boone, CVPM, our guest on the May 10, 2022 episode of Central Line: The AAHA Podcast , advocates for giving our client services representatives specialized training in how to read human behavior, prevent or deescalate situations that could lead to blowups whenever possible, and say “no” the right way. 

December 11, 2023

Team talking points for pet insurance

What should your team say when clients ask about pet insurance? Kate Boatright, VMD, has some pointers on how to make strong recommendations without saying too much.

January 24, 2024

Help clients start 2024 on the right foot with Walk Your Pet Month

It’s hard enough to make our own exercise routines work, so how can we get pets moving? Martha G. Cline, DVM, DACVIM (Nutrition), chair of the 2021 AAHA Nutrition and Weight-Loss Management Guidelines for Dogs and Cats, touts the benefits of staying active for pets, including longer life spans and fewer health problems.

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