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Get your questions answered in this advice column by veterinary social media marketing coach Cheyanne Flerx ! In her first column, s he says your best social media platform depends on your clients’ demographics , your bandwidth, and your goals.

Many factors can interfere with our comfort or ability to offer a spectrum of care. Examining these barriers and how to overcome them is the first step in broadening the use of spectrum of care approaches.

Is a few posts a week enough on social? How much is too much posting? We asked veterinary social media marketing coach Cheyanne Flerx to weigh in.

Practice owner Jenn Galvin offers hands-on tips for keeping your team happy and making sure your superstar employees will want to stick around.

For the best outcomes, clients need to first understand their options. That means that they fully comprehend the financial, physical, and emotional commitment s required by each option presented, as well as the potential outcomes , risks , and benefits. Relationship-based c ommunication skills are key to these conversations.  

Your “philosophy of practice” is communicated both verbally and nonverbally by all members of the veterinary team. Practices with a spectrum-of-care mindset reinforce the team’s shared values in every conversation, whether the client is interacting with a CSR, tech, or veterinarian.

Vet med professionals who are parents need creative, empathetic solutions to childcare challenges if we’re going to keep them in their jobs. Subsidies, discounts, onsite childcare, better use of telehealth, and flexible PTO to cover kids’ sick days are a place to start.

Are you on the struggle bus? Practice owner Jenn Galvin has a message about facing burnout as a leader, and the importance of prioritizing self-care.

We can't always control what people say about our practices online. Everyone loves reading positive feedback, but negative reviews can be tough to deal with. It's important to know how to handle negative feedback professionally—but how?

Practice owners and managers are sending “serious calls of distress” about their understaffed hospitals and unmotivated teams. Jenn Galvin offers some light and perspective from the trenches.