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The Economics of Laser Therapy: A Personal Look at the Value of Therapeutic Lasers

Therapeutic lasers, or cold lasers, are a big investment, and several questions need to be considered if you are planning to purchase one. Or maybe you already have a laser and the monthly payments are not being covered by the money that is coming in from utilizing it. Perhaps your laser is paid for and gathering dust. No matter what group you are in, this article will address these issues and help inform your decision either to buy a laser (or not) or to dust off the laser you have and give it one more try.

Notebook: May 2020

News briefs from around the profession: AI finds novel antibiotic; owners not impressed by help for blind dogs; equine obesity comes under spotlight; equine clinic starter kit; annual employer benefits survey; if it smells like frosting, it must be a t-shirt; signs of saltwater poisoning; summer marketing tips.

Marketing Connected Care: Get Clients On Board Now to Keep Them Coming Back

At the beginning of this year, many pet owners may have been unaware of the terms virtual care , telehealth , or connected care . But thanks to the global coronavirus pandemic, they certainly are aware of these services now. That’s significant because while telemedicine is being widely adopted in the human health care model, it’s been slower to catch on in the veterinary world because of difficulty of negotiating the Veterinary Client Patient Relationship (VCPR), which mandates that veterinarians can’t diagnose or prescribe via electronic means unless they’ve previously seen the patient in the flesh.

In the Community: May 2020

Sometimes, the best community service emerges from the community itself. When that happens, partnerships are often formed that result in multiple wins. So it was for Eastside Animal Hospital in Jeffersonville, Indiana.

Manage Online Negativity like a Seasoned Pro: Don’t Let Barking on Social Media Come Back to Bite You

Social media platforms like Facebook and Twitter provide unprecedented opportunities to showcase your practice, but they’re also rife with unfair criticisms, venting, and bullying. While receiving harsh feedback—especially if it’s unfounded—about the practice you’ve worked so hard to cultivate can feel unsettling, it doesn’t have to be a death knell. By implementing a few simple social media practices, you can manage online negativity and even use it to your advantage.

Inside AAHA: May 2020

Immediate Past President Darren Taul, DVM, talks social media strategy with a focus on setting and achieving goals. We highlight AAHA’s new Forensic Process Course on investigating animal cruelty cases; Dear AAHA answers a question on access to AAHA’s standards; free, RACE-approved culture lunch and learns; and a review of the AAHA pain management standards.

JAAHA 56.3 Abstracts

Abstracts from issue 56.3 of JAAHA, Journal of the American Animal Hospital Association .

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