Marketing Connected Care: Get Clients On Board Now to Keep Them Coming Back
At the beginning of this year, many pet owners may have been unaware of the terms virtual care , telehealth , or connected care . But thanks to the global coronavirus pandemic, they certainly are aware of these services now. That’s significant because while telemedicine is being widely adopted in the human health care model, it’s been slower to catch on in the veterinary world because of difficulty of negotiating the Veterinary Client Patient Relationship (VCPR), which mandates that veterinarians can’t diagnose or prescribe via electronic means unless they’ve previously seen the patient in the flesh.