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Marketing? In 2021? Yep, You Should: Here Are Five Things to Consider First

As the chaos starts to slow and the temporary protocols now become “normal,” our practices still must function as businesses. We still have pets to care for, public health to uphold, and teams to employ. It’s time to again market our practices, what we do, and how we do it. As you start to dust off your trusty content calendars and selfie sticks, here are five things your practice needs to consider heading into 2021.

JAAHA 57.1 Abstracts

Abstracts from issue 57.1 of JAAHA, Journal of the American Animal Hospital Association .

Staying Grounded, but Visionary: Garth Jordan on Being AAHA’s New CEO

In August 2020, Garth Jordan, MBA, CSM, CSPO, was hired as AAHA’s new CEO. Jordan, a lifelong Coloradoan, has no formal veterinary training, but comes to the position from the association leadership side. Trends spoke with Jordan about his life and career path before AAHA, and about some of the plans he has for taking AAHA into the future. 

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