Communicating the Benefits of Telehealth

Many people see telehealth solely as a live audio or video service, but conducting remote consultations is actually only a very small part of what telehealth is about. Instead, provision of telehealth services is most successful when it is focused on easing communication bottlenecks, improving clients’ access to care and information, and capturing revenue usually given away for free.

Effective marketing relies on promoting the benefits, not the features, of telehealth.

Connected Care seeks to integrate all digital technologies to enhance and support the veterinarianclient- patient relationship through improved communication, diagnosis, and monitoring. It is thus of immense value for clients, patients, and the practice. In this section, you will find suggestions for promoting the benefits of telehealth to staff and clients.

Boehringer Ingelheim Animal Health USA Inc., CareCredit, Chewy Health and Merck Animal Health have supported the development of the 2021 AAHA/AVMA Telehealth Guidelines for Small-Animal Practice and resources through an educational grant to AAHA.

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